Each color has its own unique characteristics and heritage. Among them, Ungu has become one of the most loved. This is an interesting color, combining blue calm and red excitement to create different types of energy that arouse warmth and optimism. This is friendly and inclusive, embracing diversity.
In that case, Purple stands for the same thing by Samsung Galaxy: embracing individuality, encouraging boundaries and innovating nonstop under the philosophy of openness.
From light and fun to dark and brave, many purple shades have resonated for centuries in different ways – as they have through Samsung palettes. With the gray orchids of Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series and Lavender Z Flip 3, Purple has become the hallmark of the Galaxy’s signature style. To expand the Purple heritage, which runs in line with the philosophy of Galaxy, we introduce our latest color: Bora Purple. “Bora” is a Korean word for purple and we designed the bright and attractive Bora Purple Galaxy S22 to arouse joy, trigger creativity and embrace individuality.
With a pastel and neutral tone, Bora Purple embodies optimism and calmness. This will open your world with the power of choice, “said Sonia Chang, Vice President of the Global Brand Marketing Group, MX Business at Samsung Electronics. “Are you a K-Pop star or lover of a lifetime, Galaxy S22 Bora Purple is made for you. We are very happy to introduce Bora Purple, first for S22 but also for interesting new galaxy devices later this year. “
The post Meet the New Purple Edition, S22 Bora Purple first appeared on Technology Magazine.
