Today we will talk about Asia’s first virtual model @Imma gram. She appeared first time on Instagram on July 12, 2018. She is the creation of Aww Inc. and is famous for her pink color silky hair with a killer sense of style.
In the Japanese language, the meaning of Imma is “NOW” and its other meaning is “I AM GOING TO”. By now she has appeared in many headlines of Fashion, Business, Magazines, and TV.
She has gained significant popularity on Instagram, boasting 388k followers, and on TikTok, where she has over 295k followers. Along with these achievements, she was selected for “New 100 Talent to Watch” by Japan Economics Entertainment.
Being a virtual human, she perceives herself as CGI. Residing in Japan, she has a strong passion for fashion, art, and Japanese culture, making her a sensation on the internet.
Her Unique Personality and Sense of Style
With her Pinkish hair and attractive Features, Imma’s personality looks so unique and charming. Her style is grand with a good sense of fashion. To update her style and personality, she carries out proper changes in her costume and lifestyle.
As the new morning begins, she becomes very busy, engaging in a lot of activities on her own. With her love for fashion, she embraces stylish accessories and outfits that reflect her unique flair.
Her face is so beautiful and charming that the fashion designer Masayuki made Imma the face of her Doublet-2022, 2023. Along with street fashion, Imma often wears the clothes of Top brands such as Balenciaga, Fendy, Dior, and Valentino.
She always carries the latest fashion style. Her style is the fusion of culture and mode. She is the connector between real fashion to virtual.
Imma’s Collaboration with Popular Brands
Imma’s unique style makes her a good choice for International Brands. As she is popular on every platform of Social media. She is collaborating with many Top brands like Balenciaga and Dior.
Imma has also collaborated with Top brands such as Porsche Japan, IKEA, Puma, Nike, Valentino, KFC, Adidas, Calvin Klein and many more. She also appeared at the 2020 Paralympics Closing Ceremony.
Along with these achievements, she also has collaborated with IKEA. Doublet’s first appearance at Paris Fashion Week features a surprise collaboration with Imma. Masayuki Ino. made Imma the face of her doublet 2022-23.
She has also collaborated with Tommy Jeans, Hugo Boss, Lenovo, and Vivo appearing on a 3D Bill Board. She was also hired by the Japanese Brokerage Nomura Holdings Inc. to advertise tax-free investing accounts for younger customers.
In 2022 Magnum China partnered with Imma to launch a new flavor of ice cream, Magnum Matcha. So her list of collaborations is Enormous.
Her Connection with Her Followers
Imma’s connection with her followers is excellent. Her creativity keeps her constantly engaged in unique projects and activities.
She is very selective in her work, values, and concepts. World-wide views are very important to her. That’s why she is active at every platform of Social media such as YouTube, Instagram, Facebook, Twitter, and TikTok.
Imma thrives on connecting with her followers, always staying busy with creative and fashionable pursuits.
Not only does she share her daily schedule but also takes her follower’s advice. Her followers are eager to know more about her lifestyle, fashion, and daily routine.
A true lover of colors, fashion, and style, Imma finds joy in all things bright and beautiful. Like anyone else, she has a family that includes her adorable dog, Einstein, and her brother, Jinn, who is also a virtual human. She cares deeply about her brother’s relationship with Ria, another virtual human.
Along with her daily activities, she also promotes brands on Social media, becoming a beauty sensation for the young generation. She frequently participates in many beauty events captivating audiences with her unique personality.
In addition to Art, Culture, and Fashion, Imma also loves music and among them, John Lennon’s IMAGINE is her favorite.
Imma’s Grab on Trendy Fashion
Imma’s grab on fashion is outstanding. With the growth of Technology, virtual models like Imma have a bright future in fashion.
She often goes to many fashion shows such as 22AW. In this show, every model of the show turned like her. She loves all the street fashion that is garnered with culture, web3, and NFT.
She is passionate about fashion and wants to relate the real world to the virtual world through fashion. That’s why she wants to design clothes.
She shares many photos and events on Instagram related to fashion. Along with fashion events, she also takes part in cultural happenings in Japan. Today she has her own Fashion Empire as she has done many deals with top brands like Porsche Japan, Balenciaga, and many more.
Astral Body:- Imma’s own Brand
Imma launched her own brand Astral Body in August 2023. It was something new and great in the virtual world. Sharing her experiences, Imma says that it took her many years to prepare her own brand but she was very happy after doing so.
So her brand is the fusion of the physical and digital world. She often releases new pieces from her brand. She says that fashion transcends limitations if you recognize and believe in the essence.
“I become a part of your reality,” she explains. “ Astral Body is my new way of defining a new reality.”
Her Awareness of the World’s Problems like Race, Environment, And Gender
Imma is a Virtual Human yet she is aware of the Emotional Sentiments of Human Beings. She loves Japanese culture, creed, and fashion and takes part curiously in every Programme in Tokyo.
In conclusion, Imma’s role is Iconic in the realm of Fashion, Brands, and Beauty. She gives stiff competition to traditional influencers with her attractive personality and unique sense of style.
In the Era of Virtual Influencers, she has her own identity with Beauty and a versatile personality.
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