What ROI should I expect?
How do I know if my contest was successful? Every contest will get different results depending on many factors – below is a list of returns you can expect from running a contest.
More traffic, likes & engagement for your Facebook Page
New emails for your email list
New Sales
This occurs for group deals and other contests.
How do I measure my contest ROI?
In Wishpond’s Merchant Admin you can:
1. View Participation Statistics
2. View Demographics
3.Track Conversions
Heres how it works:
View Participation Statistics: in real-time to see how effective each promotion is that you make for getting contest entrant.
View Demographics: that are entering your campaigns to see if your contest attracted the desired types of customers.
Track Conversions: from the follow-up emails sent to contest entrants to see how many purchases were made post campaign.
Check out “Facebook Open Graph: Collecting Contact Info & Social Data“
