Measuring Contest ROI

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What ROI should I expect?

How do I know if my contest was successful? Every contest will get different results depending on many factors – below is a list of returns you can expect from running a contest.

 More traffic, likes & engagement for your Facebook Page

 New emails for your email list

New Sales

This occurs for group deals and other contests.

How do I measure my contest ROI?

In Wishpond’s Merchant Admin you can:

1. View Participation Statistics

2. View Demographics

3.Track Conversions

Heres how it works:

 View Participation Statistics: in real-time to see how effective each promotion is that you make for getting contest entrant.

 View Demographics: that are entering your campaigns to see if your contest attracted the desired types of customers.


 Track Conversions: from the follow-up emails sent to contest entrants to see how many purchases were made post campaign.

Check out “Facebook Open Graph: Collecting Contact Info & Social Data“