Mattel Drops New Line of Hipster Ken Dolls To Reverse Bad Sales
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Photo Courtesy of WENN
Barbie’s Got A Brand New Beau
After nearly 60 years of exclusion, Mattel has finally decided to roll out dolls that are slightly more accurate depictions of the diversity human beings possess. According to NPR, this week, Mattel announced “15 new Ken dolls with three different body types, seven skin tones and nine hairstyles.” These new Ken dolls scream #AllLivesMatter with their man-buns, “fierce stares” and fleeky eyebrows.
Playing devil’s advocate… It’s possible the new dolls are all about money and not diversity. Senior vice president and general manger, Lisa McKnight, claims Mattel is “redefining what a Barbie or Ken doll looks like to this generation.” However, it’s very convenient that Mattel decided to shake things up when profits fell 13% in the first quarter of this year.
What do you think? Does Mattel deserve an E for effort or should they dust themselves off and try again?
Source: Mattel Drops New Line of Hipster Ken Dolls To Reverse Bad Sales
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