Marketing a local business can be difficult if you have never done it before. Furthermore, how you promote your business locally is different to nationally. It is something that many business owners get wrong, wondering why they are not attracting any traffic to their website or getting people in their shop.
If you are a business owner that wants to expand your business locally, there are a few things you can do. Not only are there marketing methods such as signposts but, digital marketing is a great way to promote your business. In this article, we are going to discuss the digital marketing strategies you can implement for your business. Ensuring you increase traffic to your website and generate more revenue.
Have Your Website Optimised For Local Keywords
Website optimisation is key for getting your website to rank well for keywords. Furthermore, you can optimise keywords for your website that target a local audience. Additionally, it is easy to optimise local keywords for a targeted location. For example, if you are a window blinds business located in London, your keyword would be window blinds in London. If you are a decorator who wants to target a specific area, your keyword would be decorator in London.
One of the best things about this is that you can create additional pages. More pages mean more opportunities to rank for different keywords. It allows you to target other destinations local to you as well. Optimising your keywords for other areas will drive even more traffic to your website.
Locally Optimise Your Websites Metadata
Metadata is another way to ensure you are targeting a relevant and local audience. It only takes a couple of minutes to change so it isn't time-consuming but is worth it. Moreover, users are more likely to visit your website if they are from that area. It is a simple yet very effective tool to attract more traffic to your website.
Local Landing Pages
As we touched on earlier, creating local landing pages is another great way to attract more traffic. Many business owners will worry that the navigation menu will get overcrowded but you can have these pages hidden on the website.
Hidden pages are a great way for you to optimise numerous pages for multiple keywords. As mentioned earlier, the more keywords you optimise for, the more traffic you will attract, allowing you to get more enquiries for your business.
Social Media
Social media is another platform that you can use to get your profile out there. Both Facebook and Instagram are great for this as you can reach out to audiences in your area. Moreover, both Instagram and Facebook allow you to boost your posts, allowing you to target certain audiences.
When boosting your social media posts, there is a feature that allows you to target a certain radius. For example, if you set it from your current location, you can increase and decrease the radius. The feature then shows you a rough estimate of the number of people you will be reaching out to. It is a great way to reach new people and let them know what your business does. Moreover, when boosting posts, you can target certain demographics. For example, if you are a brand that sells baby clothes, you will probably want to target families.
Another good point to make with social media is that you can communicate with your customers. For example, you can put a post out telling your followers you have a new offer or you have a new product. Once you have posted that, customers can then interact with your post such as sharing it or commenting on the post. If you reply to those followers that you are helpful and interactive, encouraging other people to want to buy a product or service from you.
Partner With Local Businesses
Partnering with local businesses is another way to ensure you are reaching out to local customers. You don't want to partner with any businesses that are direct competitors to your company. You want to partner with those who are in the same trade. For example, if you are a painter, you may want to partner with a local company that works in construction.
Ask to put up a poster in their shop if they have one so the customers they get will see your business. Furthermore, get those companies to promote your business on your social media and you return the favour.
To Conclude
If you wish to reach out to more people within your area who are interested in your business, you must optimise your website for local keywords. It is also important to have a social media page which promotes your business. Once you have done this, you will soon see more traffic landing on your website.
