Marketing Healthcare to Women: The Anatomy of Content Marketing

Content marketing is important to healthcare brands.  For many reasons.  The idea of content marketing is to intersect the consumer with content that promotes an idea, spurs an action or engages the audience.  No, this is not cat videos or elderly people playing dueling pianos.  This is real information that consumers can discover for themselves.  It is a targeted marketing approach that has quality, original content at its heart – hence, the infographic below – The Anatomy of Content Marketing.

Here are just some of the important facts to consider:

HubSpot research shows companies that blog typically get 55% more visitors than non-blogging competitors. This might have something to do with the fact that such sites get 97% more inbound links than others, which is also beneficial for their performance in search engine results pages (SERPs).

McKinsey Quarterly found up to half of all buying decisions are driven by a word-of-mouth recommendation.

Around 60% of Twitter and Facebook users are more likely to recommend brands they follow, so small businesses should focus on building their fanbase via quality content so they reap rewards.

The majority of consumers say they’d much rather get to know a brand through reading articles they publish than checking out advertisements about them. And 60% of consumers said they felt more positive about a brand after reading custom content on their site.