Marketers get more strategic in 2022, but do you know why? Because we live in the digital era, where change is crucial to success. Brands and businesses should not only concentrate on the future of digital marketing but benefit from it.
In this ever-evolving market, it can be challenging to keep up with trends, but the secret is to identify those strategies that work for you and then stick with them, doing little adjustment in time if the case.
There will always be trends, but what matters is recognizing the real and long-term ones, which give real results and allow for a long-planned marketing tactic. To help navigate and digest digital advertising in 2022, we have compiled a list of ingenious online marketing trends that promise to keep you ahead of the competition.
Thus, read on to find out what it is all about!
1. Focus on your audience
Audience-focused marketing will always be in trend: products and services change, and so do customers' needs. So, if you do not understand the market, you are unlikely to succeed. If we are to take into account the last two years, it is vital to consider how the Covid-19 pandemic has changed the consumers' needs. Some even deactivated their social media accounts, so where can they be found? Think about all these aspects before developing a marketing plan because the audience is the most important factor in marketing. It is like coming up with a bright-new idea but do not have someone to share it with. Concentrate on your target audience and get to know it better. How? Surveys, buyer personas, face-to-face interaction - there are numerous ways through which you can understand consumers.
For those remaining in the social media environment, think about a suggestive marketing campaign that would transmit something and not only fill their feeds. And remember that quality is always over quantity. No individual would want to have their feed full of insignificant advertisements, so they will likely keep scrolling and ignore them.
2. Personalize your message
As the digital landscape is changing with each year passing, it is essential to adapt to these changes. Consumers' needs have changed, too - they are more selective about the media they get and consume. So, you should be mindful of what you share on social media to avoid being on the list of unfollowed accounts. One great way to do that is by personalizing your digital marketing message to suit your customers' preferences and needs.
Now, you can easily tailor your advertising message with the help of various marketing tools. Whether you market with Google Ads or welcome your new customers with Mailchimp, be sure that this will make a tangible difference. There are also tools that allow you to develop different subscription pop-ups, which help divide consumers into categories depending on factors like the time and place of subscription.
When it comes to social media marketing, ensure you have the right customers in mind when advertising a product or service and do not just target all the people following you. Although they follow you, it does not mean they are interested in the same things.
Nevertheless, try not to be too specific when developing tailored messages. Individuals are looking for relevant commercials but might be wimped out to see how many details you know about them.
3. Metaverse and VR/AR
If, until now, marketing in the Metaverse sounded like a fantasy, learn that it is closer than ever and might revolutionize the advertising world. You probably know that Facebook became the new Meta in October 2021, and its creator - Mark Zuckerberg - stated that he works on a modern generation of social media.
Without any doubt, our social life will change and, with it, our marketing vision. Thus, it would be wise to start planning Metaverse tactics, as marketers forecast significant advertising returns in this virtual environment.
However, you do not have to wait until the Metaverse is available since you can benefit from the many VR and AR tools right now.
Marketing in AR is an emerging trend that promises to gain ground in the following years, so if you want to make the most of it, consider collaborating with professional digital marketing agents who will analyze your current advertising plan, adapt it to the needs of the present market, and track results.
4. Cookie-less marketing
It is time for an era of transparency and trust between businesses and consumers. In this regard, third-party cookies are going to disappear starting with 2023. We know these cookies greatly help target audiences, but consumers are increasingly skeptical about their data transparency on the Internet, hence the need for privacy.
Thus, you need to think about strategies involving as few cookies as possible. But there is no need to get discouraged: with so many options, the chance of not finding something relevant is little. You can also work with a digital strategy agency New York-based, that will help you develop a marketing strategy suitable for your business type and target audience.
We always recommend collaborating with professionals in the field, especially if you want accurate and fast results. Such agencies also offer services like digital transformation, targeted digital content, data and analytics, and customer experience, so whatever your business needs, do not hesitate to call on experts.
5. Content segmentation
In order to provide a great user experience, it is vital to focus on content. How does it impact customers? Does it need any changes? One of the most effective methods to reach new clients and keep the actual ones is to segment the content shared.
It means you must divide audiences based on shared interests, age, gender, and demographics. This way, you send relevant and personalized news, e-newsletters, promotions, and updates.
Do not forget to always give customers the opt-in and opt-out options and show them that it is up to them what kinds of content they receive.
You should not be scared of this data-driven marketing world - you should embrace it. With so many advertising trends, you have definitely a choice. The question is, are you ready to make a decision?
