Confused between Market Hero vs Clickfunnels? Is it hard to decide which tool shall boost your business revenue faster? Here is my complete guide that will assist you in making a decision between Market Hero and ClickFunnels.
Online businesses thrive on customer's participation, and this is only possible if their marketing strategy is bang-on. To make an online business successful, it is essential to have marketing automation in place to save time and increase profits.
Choosing the appropriate marketing automation tool is vital, and the two tools I will discuss here are - Market Hero and ClickFunnels. I have reviewed and compared them in detail to help you identify the right choice.
Market Hero vs Clickfunnels Overview:
About Market Hero
Market Hero is one of the best email marketing tool, whose aim is to provide the ideal email analytics system and revenue centric autoresponder. Alex Becker founded this company to aid the businesses to grow by generating more revenues from a lead. Its simplified process helps in getting metrics for empowering the businesses. Its automation is the next level and comes in a user-friendly and polished app.
Its best feature is that it lets you track the ROI with advanced analytics. It stands out from other email autoresponders because of its advanced key performance metrics. Everything here is data-driven.
About ClickFunnels
ClickFunnels came as a savior for business owners who faced challenges with creating websites and building funnels. Russell Brunson founded it. Even a non-technical person like me, with no coding knowledge, can make a stylish and profitable website. It is a progressive platform and an all-in-one software that helps the owners grow their business by generating more leads, sales, revenue, and other benefits. It lets you build landing pages, bridge pages, and sales pages. It comes with all the tools needed to advertise, sell, and deliver the services and products online. It is designed to perfection and saves your money and time in the long run.
The above introduction about the two tools suggests that Market Hero helps boost revenue through email automation, whereas Clickfunnels increases revenue by using well-designed websites and efficient sales funnels.
Market Hero vs Clickfunnels: Features Comparison
The aim of comparing the tools is to get the best value during the conversion of leads to sales. Market Hero tool is ideal for reasonably new marketers. They can quickly generate revenue using email marketing, whereas both beginners and seasoned marketers can use Clickfunnels, and it helps in building efficient funnels without coding help.
Let us have a look at their features to get a better insight of the two tools.
Market Hero Features- Online Communication - This tool lets the user communicate online via Email and Facebook messenger. You can use all the fantastic automation found on the email, on the messenger. The reason is that the open rate of the Facebook messenger is over 80% and CTR (Click Through Rate) is 4-10 times more than an email. Thus, these messengers offer superb opportunities to grow your business.
- Connect with other Platforms - Market Hero can connect with various platforms like Zapier, Shopify, SamCart, PayKickstart, Leadpages, Clickfunnels, Demio, and JVZoo. Thus, this tool does not let you restrict the potential of earning income.
- It automates down selling, upselling, abandoned carts, etc. and compiles the sales along with metrics automatically.
- It lets you have all the data about emails and customers handy, i.e., you can see how many emails got opened, clicked, and sent; spam complaints, CTR, the number of users who got unsubscribed from your list.
- They offer amazing 24-hour chat support for the users. The proficient customer support team will find you anywhere on social media.
- They keep the users updated and informed by holding training and webinars every month. Some renowned experts share their experiences and show how to use the platform for augmented business growth. It also provides the facility for undertaking a mega course on email marketing, messenger, and Shopify.
- The pricing plans of Market Hero depends on the size of the email list. Each category has a different price, paid per month. I went for the yearly payment and got a 15% discount.
- Market Hero gives an option of a 14days free trial, where the user can access the whole platform but with a mailing limit.
- The 30-days money-back guarantee offer is impressive.
- Appealing Interface - This platform has an attractive interface that caught my attention. Its dashboard is simple and has a beautifully designed interface.
- Email Campaigns - It is relatively easy to start an email campaign. Just click on the 'Broadcast' button on the side menu and set up the broadcast by filling information and lead segments you wish to send emails. It offers seven templates with simple designs, with an easy drag-and-drop functionality in the email editor. You can change the colors, fonts, and floating bars in the email editor.
- Subscriber Management - It comes with an Import tool, which aids in adding subscribers or leads. Its tag-based management system adds a tag when the lead enters the funnel during the ng import process. You can then filter the leads based on emails, names, status, etc.
- Form Builder - A form is essential for driving leads into the email funnel. With Market Hero, the form is combined in a specific funnel, and there you can make the required changes to buttons, images, and other elements.
- Clickfunnels gives the freedom to set up a high-converting, marketing funnel independently without the technical team.
- Funnel Types - This tool gives you the option of building your funnel. For this, you can click on the drop-down menu and click on 'Build new funnel.' on choosing the kind of funnel you want to build, the software will set up all the corresponding pages, and in few clicks, you will be ready.
- Funnels Editor - The editor lets you add, delete, move, or edit the pages per your requirement. It also allows you to add membership sites, like a membership page to host your training.
- It increases the value of the cart by adding one-click upsells.
- It lets you create a secure check-out process to reduce cart abandonment. It does this by using a style order form to capture the details of the leads and market those to the abandoned carts.
- Affiliate Program - This tool allows you to add your affiliate program to any Clickfunnels in no time. In the affiliate area, you can do payouts, edit commission plans, and create affiliate areas with downloadable copy and ads.
- Customize the pages - This tool gives the freedom of customizing and designing the pages precisely the way you want it. You can replace the software's text, logos, and videos with yours. Thus, your page will resonate with your thoughts.
- Lead Capturing - Clickfunnels provides two ways to capture leads. You can create small email sequences to connect with your audience and send them after a sale or an opt-in. You can also get alerts on any purchase or opt-in by creating notifications. It is vital to capture the leads to generate revenues. If you have a followup, personalized funnels, it will enhance conversions and revenues.
- Clickfunnels does not require a third-party tool for selling products. You can easily add your products by going to the 'Products' tab, then 'Add Product,' add the product description, price, payment option, within a few minutes, and start selling.
- Shipstation - Clickfunnels integrates with Shipstation and lets you quickly access various other dropshipping and eCommerce sites.
- A/B Testing - Clickfunnels let you run split tests for optimizing the funnel to generate maximum leads and sales. A/B testing can be done for headlines, pages, images, videos, copy, etc.
- Page Editor - Clickfunnels provides the page editor to select a template, drag, and drop, and then create attractive pages for customers. There are numerous page templates to choose from and are well-designed to convert leads into customers.
- Backpack - The Backpack feature of Clickfunnels uses 'sticky cookies' and keeps the affiliates happy and devoted. Backpack lets you add an affiliate program smoothly to the funnel.
- Actionetics - This feature of Clickfunnels is an auto-responder that creates, schedules, and delivers the email sequences. It lets you build robust follow-up funnels which directly communicate with each customer.
Differences - Market Hero and Clickfunnels
After discussing the features of Market Hero and Clickfunnels, I will not throw some light on the differences between the two tools.
Although both Market Hero and Clickfunnels are both marketing automation tools, it is now reasonably easy to understand the difference between them.
- The focus of Market Hero is on growing your business, whereas Clickfunnels aims at helping you build sales funnels and convert visitors into leads and, finally, customers.
- Market Hero has an impressive lead ROI calculation tool that tracks every sale and conversion and tells you what is generating the best ROI for you. Clickfunnels does not have such a feature.
- Clickfunnels proffers several products - Etison Editor for Page building, Backpack, Clickfunnels for building funnels, Actionetics, etc. Whereas, Market Hero does not support separate products.
- Clickfunnels lets you create high-converting pages and funnels from numerous available templates, whereas Market Hero comes with only seven basic design templates.
Pricing Comparison between Market Hero and Clickfunnels
Market HeroThe pricing plans of Market Hero are straight and clear, and they ask you to pay as per the number of your email subscribers. Here are the pricing plans offered by Market Hero:
- Up to 1000 email subscribers - $19 per month
- 2500 or fewer email subscribers - $49 per month
- 5000 or fewer email subscribers - $99 per month
- 10,000 or fewer email subscribers - $129 per month
- 15,000 0r fewer email subscribers - $299 per month
Clickfunnels proffers two pricing plans, along with a 14-days free trial.
- Standard Plan - This plan costs $97 per month after the trial period. You can build up to 20 funnels with 100 pages. This plan is ideal for beginners.
- Etison Suite Plan - This plan costs $297 per month, but you can avail of a good discount if you pay for the whole year. This plan is an unlimited one that lets you build unlimited funnels and pages. It also supports the two dominant features - Backpack and Actionetics. This plan is suitable for agencies or big companies who want to build many funnels online.
Pro & Cons of Market Hero Vs ClickFunnels
Market Hero Pros- User Experience - The software has a user-friendly interface and dashboard, which gives a remarkable user experience.
- Automation and Optimization - These are the two essential factors in online business, and this tool helps in achieving both because it tracks the long term value of the leads.
- Analytics - It offers advanced analytics and thus helps the user grow his business and enhance sales.
- Time-saving - It is a simple, yet efficient software and thus saves your time by setting up the marketing automation system fast.
- Drag and drop editor - This feature helps in quickly building funnels without having coding knowledge.
- A/B Split Testing - It is the best feature of Clickfunnels because it persistently optimizes the funnel to ensure that the funnels are performing well.
- Integration - This software can integrate with several tools to enhance the user experience and make things work smoothly.
- Affiliate Program - It offers lucrative affiliate programs with more than 40% recurring commissions, monthly.
- Free Funnel Templates - It proffers numerous funnel templates for free, which means it will surely have what you are looking for in a template.
- Bugs - Market Hero not being a huge company sometimes has flaws, although their team works on it regularly.
- Weekday support - It only proffers 24-hour support from Monday to Friday. So, if you face any issue on a Saturday, it won't get solved until Monday.
- Limited Automation - It offers limited automation options and is not as robust as other autoresponders.
- Fewer Features - This tool is excellent for many, but it lacks powerful features that many experts look for in software.
- Imperfect Customer Service - No doubt, customer service is far better than other online software, but it is still not perfect. They take more than 24 hours to respond, but they are always proficient enough to fix the issue.
- Overwhelming - At first, this software can be vast, especially to the beginners. But you can go through video tutorials and learn it better.
- Limited Funnels - The standard plan only lets you create 20 funnels with 100 pages, so people who want more will have to buy the Etison plan.
FAQs & Market Hero vs Clickfunnels
Quick Links:Conclusion: Market Hero vs Clickfunnels 2020
I believe both the marketing automation platforms serve different purposes; Market Hero is an email marketing software, whereas Clickfunnels aims at building sales funnels.
Market Hero is recommended if you want to drive sales of your services and products via email. Although its email templates are limited with basic designing, the platform ensures the deliverability of your emails.
Clickfunnels is famous for creating high-converting sales funnels, landing pages, membership sites, automated webinars, websites, etc. with the help of drag-and-drop technology.
More than 90,000 business owners are using this platform and swear by its credibility. Moreover, as clearly visible, this software offers a wide range of services, so I recommend Clickfunnels as the best marketing automation tool. I will advise you to use Clickfunnels to build funnels and integrate it with GetResponse for an autoresponder.
