Debate Magazine

Market Forces, Differential Pricing, General Hilarity

Posted on the 03 January 2017 by Markwadsworth @Mark_Wadsworth

From the BBC:
Supermarket chain Tesco has cut the price of women's disposable razors to match that of a similar product for men. The move is a victory for campaigners who demanded an end to what they saw as sexist pricing on the high street.
Last year campaigners highlighted the higher price of many toiletries marketed at women compared to the lower price of similar goods for men. All of the big four supermarkets were criticised.

The mind boggles.
Do people genuinely not know that all disposable razors are more or less exactly the same (the only real difference is the number of blades), it's just that razors marketed at women are made with pink plastic rather than boring white? If some people are prepared to pay extra for the ones with pink handles, then why shouldn't retailers charge more them? If I were a woman unhappy with paying over the odds for the pink ones, I'd just buy the white ones instead rather than mounting some campaign.


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