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Marchex’s Archeo Clarifies 4th Q Sales

Posted on the 27 February 2014 by Worldwide @thedomains

arcindex

 

Last week we reported on Marchex earnings which included its Archeo division sold a total of 262 domain names in the 4th Quarter that yielded $1.6 million.

At the time we noted that the average sales price of  domain names in 4Q was just over $6,100 per domain name which was well below the average price the company sold its domains in the third quarter of 2013.

Today we received some additional and clairfy information from Rod Diefendorf COO, of Archeo on the sales

“”Each quarter our team focus on various, diverse sales efforts based on ever-changing market trends and consumer demand.

Here is the average sales price during Q4 broken down by class:

All-Numeric (NNNNN.com) =  $1,800

Generic 1 & 2 word dot coms = $22,100

Other (alt tlds, hyphens, alpha-numeric) = $8,000

Although we track our ASPs by class, each domain is valued independently based on many intrinsic and variable data points.

We expect our ASPs to fluctuate as we leverage various market changes and consumer demand. “”

I hope you find this helpful.  Thanks again for sharing our report to your online community. “…


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