Think of the control tower at an airport. It is where airplanes take off and where traffic is coordinated. This is very similar to how the Instagram Business manager works. Business Manager is a free Facebook tool that allows creators and businesses to manage multiple Instagram and Facebook pages. It also allows you to manage privacy settings and ad accounts from a single location. With this tool, you can conveniently do teamwork and achieve a lot.
Facebook introduced the Business manager in 2014 to help businesses have better control and organization of their pages, especially when it comes to advertising. Because Facebook and Instagram are owned by the same company, the tool can be used on Instagram as well.
Facebook created this tool with the goal to make it easier for you to manage your ad accounts, Facebook pages, and the individuals that work on them all in one location. The Business Manager serves as a central location for all of your Facebook marketing needs, such as ad accounts, pixels, catalogs, and business pages.
Since its introduction, the manager has been making it easier to navigate both platforms. However, the business manager’s addition is not all good and not bad.
In this post, we hope to equip you with the advantages and the downside of managing Instagram through the business manager feature. With this, you will understand how best to use the tools to your advantage.
The Pros of Managing Instagram Through Business Manager
A business Manager offers the following advantages:
1. It makes for easy operations of Instagram pages
For businesses with multiple Instagram accounts, the business management tool will be a central hub for operations.
For example, if as a creator you have crafts and travel accounts, the business manager will help you manage all of them with minimal stress. If you have employees, the tool will allow for easy monitoring of employees’ activities.
Using this tool, you can give your workers different levels of access to the accounts. This ensures responsibility as everyone is well aware of their duties and limits.
2. It is time-saving- Managing Instagram
With the business manager, you can cut short the stress and time wasted on trying to run separate accounts. Your employees can focus on what they should be doing on the account even when you are working.
Also, the problem of distraction, which takes up quality time, is quickly solved. You or your employees will not be lost watching a non-work-related video. Plus, you can use the time saved from fewer billing hours to do more productive work.
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3. It saves money
Financial education is very necessary for business owners. Why? It helps save money, expand profits and minimize losses. Time, they say, is money. As such, a tool that helps you save money is also helping you save time.
A business manager allows for smooth operations and then increased efficiency. In the end, you save plenty of time which you can put to better use to gain more money.
Besides, the amount you spend on ads reduces when you use the business manager. This is because you can bill your ad spend to one account or credit card. Having every employee-run ad on your separate account will only cause you to bleed more money.
4. It is free- Managing Instagram
Using the business manager tool comes at no cost to you or your business. This further saves you money for other activities that will ensure high-quality work outcomes. This is especially beneficial to small businesses with low budgets.
5. It ensures security for your pages
Sharing login details with different employees is not safe. And in doing so, you may be compromising your security. On the other hand, the business management tool lets you invite employees to do their jobs without giving them access to your login details. As such, there is no fear of being hacked by workers with malicious intent.
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6. It allows for Organization
The Facebook Business Manager helps separate your business accounts from your personal ones. This way, things remain organized. It also eliminates the possibility of posting content on the wrong account.
Now, you are aware of the advantages of managing Instagram through the business manager tool. If all these benefits are what you are looking for, then get going with it.
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The Cons of Managing Instagram Through Business Manager
Like we said, using the business manager is not all rosy and perfect. There are a few downsides to managing Instagram through this tool. This section is where we highlight these cons.
1. It takes a long time to set up and is complex to understand and master
Setting up the Facebook Business Manager can be an uphill task. It can take quite a while to finish setting it up, especially if you run a large business. So, brace yourself up if you have multiple ad accounts and Instagram pages.
Many users also have complaints about its complexity. It is not simple to learn or master, which is why it takes so long to set up.
Though the manager presents difficulty during setup, it offers smooth and easy operations when you learn to use it.
2. The problem of Bugs
Bugs are generally annoying. They are unexpected errors that delay software and hardware. Many users have complained about Business managers freezing or crashing during work. It hinders the free flow of activities and operations. So it’s something to keep in mind before setting up your business manager.
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3. There is no way to delete ad accounts
If you ever want to remove an ad account from the Business Manager, it’ll be impossible. What you can do, however, is remove pages.
As for ad accounts, all you can do is close them to stop the accounts from having access to payment methods. You should note that closing an ad account doesn’t mean you’ll get space for a new one.
Follow these steps to close an ad account
- Go to Business settings.
- Tap on “Accounts” right below the Business assets section. Then, tap on “Ad accounts”.
- Choose the ad account you want to close.
- Tap on the “Deactivate” button in the top right corner.
- Tap on “Deactivate ad account” to confirm you want to close this ad account.
How to add an Instagram account to your Business Manager
With your knowledge of the bonuses of using Business manager for your Instagram, you may want to start using it.
Before you add an account take note of the following:
- You must have the username and password for the Instagram account.
- You must own the business account as only one business manager can claim a business account.
- You can only add an Instagram account if you are an admin.
- You should add both your Facebook Page and Instagram business account to one Business Manager If your
- The Instagram business account is linked to a Facebook Page.
Below are easy steps on how to add an Instagram account to your business manager:
- Go to Business settings.
- Tap on “Accounts.
- Tap on “Instagram accounts”.
- Tap on the blue “Add” button.
- Tap “Connect your Instagram account”
- Type in your Instagram username and password. You may be sent a security code to the email address or phone number linked with the account. This is to verify your identity.
- On the next screen, choose the ad accounts and Pages that you want to assign. Tap on “Finish”. To skip this step, simply tap on the “X”.
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Final Words of Managing Instagram
Managing your Instagram through a Business manager comes with a lot of goodies but also has its downsides. It makes your Instagram operations run smoothly if you have multiple accounts. You may also have a hard time learning to use this manager among other cons.
Now you have the ins and outs of the Facebook Business manager laid out for you to make a choice. We hope you find this post useful.
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