You have probably spent hours building your site and making it absolutely perfect. This is great, and if you have a good design then this will really help you to stand out online. If people are not staying on your site for very long however, then this shows that a few changes need to be made.
Your Visual Design
Photo by Hal Gatewood on Unsplash
People do tend to judge books by their cover, especially when it comes to websites. If your design doesn’t look quite right, then there is a high chance that they won’t be sticking around.
A good design will instil confidence and it will also make them feel as though you can be trusted. If you don’t have amazing website design skills, then you have nothing to worry about.
There are plenty of templates that you can use, and failing this, you can always invest in the services of a website design firm. When you do this, they can help to give you what you are looking for and they can also provide you with a very reliable site.
Keep it Interesting
Don’t put the most interesting part of the post right at the end, or even halfway down the page. Instead, put it right at the top in the headline if possible.
If you are an illustrator and you are trying to create an online portfolio for example, then put your best work on the homepage. Don’t make people hunt for what they want to find, and don’t hide it away on your site to try and retain them longer.
You need to draw people into your world, so put everything you’re proud of front and center. This could include some great reviews, a sale that you have on or even your best-selling products.
Concise
If you want people to engage with your content then you need to keep it short and sweet. It also needs to be easy to read.
You might think that the more text you have on the page, the more likely people will be to stay longer because they have so much to read. This is not the case at all, and people do get bored when they are faced with pages upon pages of writing.
If you want to stop this from happening, then try and break up the text into short paragraphs. You also need to use images to break up the text as well. This will really help you to make them feel as though there isn’t too much going on.
If you plan on posting blogs, it helps to look into a document management process too. This gives you the chance to manage your posts electronically while also allowing you to store them centrally. It will let you track your documents as you add notes or even additional information to them.
Navigation
If your site is not easy to navigate then your customers won’t stay on your site for very long. They will become impatient and they will find someone else to buy from. You have to make sure that you have a site map at the bottom of the page, and you also need to make your menu very self-explanatory. Your customers should never have to guess what the title of a page actually means.
So, decreasing your customer bounce rate is very easy, and by taking the above tips into consideration, you can be sure to not only get more sales, but also increase the general traffic of your site.
