Holy hell, this is incredible! I’ve seen floating elements on billboards before but never an entire billboard. This clever stunt for the Indian sweetener brand is brought to you by Rediffusion Y&R, but before you go all copycat on them, remember that the execution comes directly from the “light” concept. Put any old billboard ad on a floating structure and it won’t be as cool. See a couple close-ups at the link below.
[via Ads of the World]
