Embrace the shift from Radiant Rooster to Dazzling Dragon this Lunar New Year with these captivating luxury brand collaborations. Dive into the festive spirit and start your celebratory shopping!
KENZO LUNAR NEW YEAR COLLECTION 2024
The KENZO Lunar New Year Collection, curated by the Artistic Director Nigo, presents an extensive range of ready-to-wear items adorned with vibrant, retro-inspired depictions of the dragon. From various accessories to apparel for both men and women, including gender-neutral options, KENZO ensures a delightful experience during this festive season.Given the dragon's historical significance as a symbol of auspiciousness, imperial power, and good fortune, the collection pays tribute to this enduring element of Chinese culture and echoes the timeless graphic patterns evident throughout KENZO's creative legacy.
Embracing the cultural significance of the number "8" as the luckiest digit in China, the collection playfully incorporates it into denim, woven, knit, and jersey garments, as well as accessories. The assortment is completed with stylish and whimsical accessories such as a small pouch, card holder, baseball cap, and keyring, all featuring Lunar New Year dragon graphics through stamping or embroidery.
LOEWE JADE COLLECTIONRenowned for its exquisite beauty and enduring nature, jade held a significance surpassing even that of gold, symbolizing virtues such as goodness, intelligence, prosperity, and luck. LOEWE's Jade collection pays homage to the masterful art of carving, spanning from ancient to contemporary times. This assortment encompasses bags, charms, and fine jewelry dedicated to the intricate craftsmanship and diverse colors found in Chinese jade sculptures. The collection's campaign, lensed by David Sims, features Chinese actress and Global Brand Ambassador Yang Mi.Jade, with its subtle hues, mysterious veining, and lustrous sheen, boasts a rich history in China, serving ceremonial, ornamental, and practical purposes for millennia. To mark the Lunar New Year in February, LOEWE collaborated with master jade carvers Xiaojin Yin, Qijing Qiu, and Lei Cheng. Each expert crafted a series of five limited-edition pendants, individually hand-carved and mounted on an 18-carat gold chain.
Xiaojin Yin's Emerald Green pendant, depicting a cabbage with a cricket perched atop, holds cultural significance as bok choy, a cultivated Chinese vegetable, symbolizes wealth and abundance. Qijing Qiu's Light Mauve pendant features an eggplant, believed to resemble a hat-wearing high-ranking official, symbolizing status and success. Lei Cheng's Spring Jade pendant, a pea pod adorned with a snail, carved from near-flawless jade, symbolizes fertility, abundance, and luck.
Extending the rare craft of the pendant series, LOEWE introduces a collection of Flamenco Purse Mini bags. Inspired by the hues of carefully chosen antique jade carvings, colors such as Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve grace these bags. The Flamenco bags, with their orb-like shape and ruched nappa leather, house a special inside pocket containing a precious ring of jade stone in a matching color, symbolizing good luck for the approaching new year.
MCM x BAPE COLLECTIONThis Lunar New Year, the renowned German luxury fashion house MCM collaborates once again with the trailblazing Japanese streetwear giant *A BATHING APE® (BAPE®), creating a highly anticipated capsule that is a must-have for fashion enthusiasts and contemporary streetwear followers who adopt a style approach transcending seasons, gender, and age.Building on the excitement generated by their inaugural collaboration in 2019, these two iconic brands join forces anew to redefine the aesthetics and attitude of luxury streetwear, commemorating the Year of the Dragon for the first time.Infused with an inspiring blend of style, individuality, and an unrestrained spirit of innovation, this much-anticipated collaboration elevates the realm of luxury streetwear by marrying MCM's rich heritage of artisanship and mobility with BAPE®'s dynamic creativity.
Featuring MCM's iconic silhouettes, including ready-to-wear, the Boston, the handheld pouch, and more, the collection showcases a bold exploration of patterns, playful graphic applications, and the fusion of BAPE®'s infamous shark motif with MCM's signature Visetos. At the heart of the collaboration, the notorious BAPE STA™ logo takes center stage, adorned with a golden dragon, embodying unapologetic confidence and irreverent style for the new year.
Aside from the exclusive Lunar New Year collaboration, don't miss MCM's SS24 collection, a testament to the brand's reclaimed iconoclastic ethos. Titled "Made for Movement," the collection reimagines accessories for expanded versatility, featuring innovative materials. Ready-to-wear embraces comfortable urban sportswear in travel-ready, wrinkle-free fabrics, transcending conventional workwear and leisurewear classifications for any occasion. Exploring MCM's heritage since 1976, the collection deconstructs the classic Visetos pattern into iconic Laurel and Diamond motifs, MCM lettering, and the signature Cognac colorway. Focusing on size and scale, these design codes forge a new visual identity, bridging the past and future as a badge of independence for today's value-driven consumer—a true Zeitgeist.
FENDI X FRGMT x POKEMONPokemon enthusiasts will be eager to capture Fendi's capsule collection, cleverly featuring the dragon-type characters Dratini, Dragonair, and Dragonite from the Japanese franchise.This collaboration involves the Italian luxury label, The Pokemon Company, and Fragment (FRGMT) – the streetwear line by Japanese designer and musician Hiroshi Fujiwara, known as the godfather of streetwear.Spanning across Fendi's bag lineup, from the Peekaboo to the iconic Baguette and the less-known By The Way Mini, the Pokemon characters introduce a vibrant burst of color to the brand's classic brown and tobacco palette. This lively theme extends to men's accessories, ready-to-wear items, scarves, and jewelry.
A standout in the collection is the beaded Baguette, adorned with intricate beadwork forming the FF motif and depicting Pokemon in all three evolutionary stages. Enhanced with an FF clasp featuring metal wings and a multicolored beaded fringe, this piece is a true collector's item.
BOTTEGA VENETADeviating from a literal approach in its Chinese New Year capsule collection, the Italian luxury brand has opted to infuse a celebratory flair into some of its renowned bags by incorporating vibrant color schemes and intricate details reminiscent of dragon "scales."
The brand skillfully integrated dragon elements into its distinctive Intrecciato weave pattern, particularly in the Sardine, Andiamo, and Jodie bags. A subtle observation is necessary to catch the protruding spikes and the dragon-tail handle adorning the Mini Jodie. Additionally, dragon-inspired earrings with spikes and a matching necklace are also part of the collection.
MOSCHINO
Marking the occasion, the Italian fashion house pays tribute to Bubble and Bobble, the beloved dragon characters from the vintage Japanese arcade game created by Taito in 1986. The celebratory collection includes dresses, T-shirts, sweatshirts, bags, and shoes adorned with the cheerful twin brothers and their eclectic group of friends.
MAX MARA CHINESE NEW YEAR COLLECTION
Max Mara joyously commemorates Lunar New Year 2024 through an enchanting narrative featuring Max the Dragon and his faithful companion, Little Ted. Their adventurous journey unfolds in the scenic landscapes of Fjords and wildflower meadows. The wardrobe showcased draws inspiration from the traditional festivities of Chinese New Year, displaying a lively palette of red hues and floral prints evocative of Scandinavian wildflower gardens.
This selection is not only influenced by the traditional Chinese New Year celebrations but also draws from the captivating realm of "Scandidragon," the mythical hero in ancestral tales embraced by our stylish protagonists, Max the Dragon and Little Ted. From this harmonious blend of fashion flights and folkloric fantasies emerges a collection infused with the romance of fjords and the majestic splendor of Chinese New Year celebrations.
Max Mara presents a meticulously curated array of pieces in timeless black and vibrant scarlet. The lineup includes a short Teddy Bear Coat and other glamorous jackets in rich red tones, featuring linings dedicated to the Year of the Dragon. Printed shirts and floral knitwear pay homage to Scandinavian wildflower garlands, while shiny brooches add the finishing touch to this captivating ensemble.
DELVAUXRenowned as the world's oldest fine leather luxury goods company, the Belgian luxury brand has infused an endearing charm into its Cool Box bag. Constructed from soft Taurillon calfskin featuring two-tone embossed leather marquetry, this special Chinese New Year edition boasts a delicate pink hue, aptly named Bloom, and is adorned with a dragon silhouette. The bag is further distinguished by two top handles and the signature D-buckle, completing this whimsically quirky piece.
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