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Look out New Gtlds, Here Come Star Domains

Posted on the 21 January 2014 by Worldwide @thedomains

Forget about new gtlds we have Star domains

W.Kenneth Ryan has a dream and it is for a multiplexed naming system. Ryan has created the Asterisk browser to make for the possibility of his naming system, he shows an example of how it would work using Johnson.com for example.

This browser makes domain name translations completely invisible to the user.  Any name*number address will be translated into the corresponding native format for domain name resolution, and any domain name registered in the test format will be presented to the user as a convenient name*number web address.

The premise in the example is that only one company can have Johnson.com, but there are plenty of companies that would like Johnson.com so they can get a star domain such as Johnson*4.com. The real address would be http://www.mlx–johnson–4.com/

Mr. Ryan seems to not like the new gtld program or domain speculation as he mentions in Faq #2 at the end.

I would say people are more likely to accept .web before Johnson*4.com, but that’s just my opinion.

From the Faq section:

Q1 – More than 112 million .com names are registered. Obviously it hasn’t been hard to create new names. What’s the problem?

A1 – The problem is just that: over 112 million .com names are registered. Each name must be unique. Many of the names are held for speculation. That keeps content, and commerce, off the web.

The legacy system allows one person to ‘own’ a generic term. Example: worldwide there can be only one plumber.com on the Internet.

As early as 2004, only 3.7% of corporations around the world had identical corporate and dotcom domain names.

Imagine the telephone system following Internet rules which allowed anyone in the world to register your name and thereby prevent you from getting phone service under your own name.

Or just try to register a domain name that is meaningful, short, and easy to remember.

Q2 – Does this require a new naming system?

A2 – No, we’re suggesting an evolution of the existing system, the fundamentals aren’t changed at all.

Here’s how it would work:
Domain names are registered in a set format, then a little new technology is used to introduce a keyboard character that hasn’t been available in domain names previously. This character is restricted for use as an ‘addressing token’ in much the same way the @-character is used in e-mail addresses.…


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