Look out for free DVD’s from Stella Artois this summer.
As well as their on-going sponsorship of the Cannes film festival Stella Artois have long been associated with film and this year they have launched “A DVD with every pack” which offers a free choice of 40 films to those who purchase a case of Stella Artois. This offer is valid on 4% or 5% beer until the 31st August 2011.
James Watson, European Marketing Director at Stella Artois, said: “Stella Artois has a history steeped in film and we know that the people who love our brand also love great movies. We wanted to find a way to reward people this summer by bringing the best of cinema into their homes and our “DVD with every pack” promotion is our way of doing exactly that.”
Neon think this is a nice incentive to all those planning summer drinks and stocking up for barbecues. Drink while the sun is out and save the films for when it rains.
