I will show you a few thing you can do to optimize your WordPress site and I will go through all the ranking factors so that you can have a clear understanding.
The main thing people want to start with is the keyword and how they can create content for those phrases, for example, if am a photograph in Chicago. I can actually go to google and type in Chicago blank photographer, as seen below
Google will actually fill the blank for me, if i provide all that service then I can write down all that keyword.You can also go for blank photographer in Chicago
Would've thought that people are searching for India wedding photographer in Chicago. You can add that to your keyword list as well.
Just play around with different quote, and you can also get keyword subjection with Google keyword planner. Just create a keyword list and make sure you target those phrase on your site.
If you're a wedding photographer, you use your home page to target that phrase, but if you offering a bunch of different type of photographer service, you need to create a new page for every single type of photographer service.
Let me show you a quick example, you need to use Yoast SEO plugin to optimize the content. Let say we are targeting Chicago Newborn photographer, you just create a new page and use that as the page title
set it as the focus keyword, now you have the SEO title and its also in the URL, just write a very enticing few description
If you check Clickthrough rate ranking factor. It means that when ever some search for Chicago Newborn photographer, how many of this people are gonna click on your result.
That really depends on how enticing your SEO title is, and your meta description, just makes sure you're writing a great title and meta description.
As a general rule, I recommend using your keyword maybe two or three times in your description and when you upload your image you can label the file name as your keyword.
The other thing for WordPress specific optimization is the Yoast local SEO plugin
This plugin helps tell Google your business hour, your location, and other data, it helps you display properly in a search result. But if you send google enough signal you really should not need this plugin.
The main thing you want to do for local SEO is to create google business page.
Make sure you don't have one already, because you don't want to create a duplicate, just make sure this profile is 100% complete. just list as many relevant categories as you want.
Google business page not only show up when people google your business name but also show up if people google a none branded search term.
Creating a google business page is not just the only thing you can do. You want to focus on a local External signal. Which is a fancy name for online directories.
All this high ranking directory are really good for your SEO, because in the ranking factor below show that the number of citation/directory you have is a big ranking factor.
Make sure you have a lot of google quality citation, is really important.
That is really all I got, and am very sure you grab something from it.
