I think we all understand the health benefits of drinking water, so it can be hard to create an ad campaign that makes those benefits seem new and interesting. But Euro RSCG did just that for Evian with this new series entitled “Live Young.”
What I particularly love about this is that they didn’t do something cheesy like showing old people with young bodies or photoshopping adult heads on baby bodies. The t-shirt motif keeps it in realistic and sophisticated to the right level.
I can’t resist making a crack on the models though. Could they be any more hipster? I predict baby body shirts will be the new three-howling-wolves shirt in 2 weeks.
[via Daily Billboard] [and see more of the campaign at Trendland]
