With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.
As part of the campaign, a limited edition World Cup bottle Budweiser pays tribute to the iconic FIFA World Cup Trophy, which has been awarded to the winners of the tournament since in 1974. The collectible aluminum trophy bottle is created in gold shades, featuring the trophy and the “Rise As One” message on the front and the signature red bow tie on the back and the neck. The bottle will be launched in more than forty countries, and will become the key element of the brand’s retail promotion. The promo packaging will also include limited edition glass bottles, cans and secondary packaging.
