Bronx Shoes, a “manly” shoe brand in South Africa, recently posted this interactive billboard in Cape Town. When you “like” the brand on Facebook, the beard grows a little bit more. At first I figured this was done with a digital billboard, but then I saw the lights on the structure. Nope, some sort of apparatus behind the vinyl is pushing “hairs” through the face as more people like the brand. Pretty cool idea although the concept is completely lost without knowing Bronx’s position of “putting the man back in mankind.” I have to assume it’s a well-known brand in South Africa. Give agency Bletchley Park major props for coming up with this fantastic idea. I just wonder if the beard will stop at “lumberjack” or keep growing to “zz top.”
[via memeburn]
