FirstLadyB | Connecting Faith and Hollywood
LifeWay Stores in select cities are getting new additions to their floor plans as Proverbs 31 Ministries and Passion have teamed up with LifeWay to provide a fresh shopping experience for guests.
This is already the case in the Pineville, North Carolina, LifeWay Store—one of the first to feature a Proverbs 31 Ministries store within a store. Lysa TerKeurst of Proverbs 31 Ministries recently posted a picture of the display on her Instagram account.
“I remember walking around LifeWay stores and dreaming about one day writing a book and seeing it tucked on one of their shelves,” TerKeurst captioned the post. “Never, ever, ever, could I have imagined having an entire Proverbs 31 Ministries section as part of their store.
Thank you LifeWay Women for dreaming big,” she continued. “Believing in what we could not see. And linking arms and hearts in ministry.”
TerKeurst said she’s also excited about the partnership because Proverbs 31 Ministries has never had a physical store before.
“Our desire is to help women and their families focus on the Word of God and make it part of their everyday lives,” she said. “We know LifeWay is passionate about the same thing, which makes this partnership a perfect fit.”
