Ever wanted to see the rare phenomenon Northern Lights aka Aurora Borealis in Iceland? From April to August, it cannot be observed due to the midnight sun which keeps the country lit almost 24 hours a day, but LG is making it happen for audiences around the globe!
For one night only, on 20 July 2016, LGhas invited nearly one thousand guests to the Lights Out, Stars On concert, giving summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, via its cutting-edge HDR-enabled 4K OLED TVs at the award-winning Harpa Concert Hall in Reykjavik.
Photo Credits: http://www.henninglarsen.com/
With its glass panels resembling the elegant Picture-on-Glass of LG SIGNATURE OLED TV, 40 large OLED TVs will be installed in an array to display the Icelandic night sky on their perfectly black screens with a kick off concert featuring the Icelandic band, Of Monsters and Men
During the 2006 Aurora Borealis viewing season, Icelandic poet and novelist Andri Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Rey-kjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images.
Which is where the LG OLED TVs feature comes in. With individually illuminated pixels and eliminating the need for image-distorting LED backlights, the OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.
“LG has been an innovator in TV technology for the last 50 years and this drive to cre-ate the best display has culminated in today’s OLED TV. By accurately capturing the beauty of Ice-land’s Northern Lights, residents and tourists alike will be able to experience the magic of nature as only LG OLED TV makes possible.” --- Brian Kwon, president of the LG Home Entertainment Company
And if you want to be there for this once-in-a-lifetime opportunity, there's a global contest running for this campaign, courtesy of LG HQ in Korea. Stand a chance to win tickets to the concert and an all-expenses paid Reykjavik travel package to view the Lights Out, Stars On concert. Competition details can be found at www.facebook.com/lgtv
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