Family Magazine

Lessening Advertising’s Impact On Kids Spending Money

By Slattenk

 Lessening Advertising’s Impact On Kids Spending Money
Are your kids begging you to buy things? If so, the marketers are being effective in teaching your children one of the best ways to get you to break down and buy it - beg! Advertisers teach kids to beg because they've proven begging works.
You also may be unintentionally fueling more begging by giving in to it. One mom realized she contributed to her daughter feeling entitled. She didn’t want to deprive her daughter so ended up buying her what she wanted. Soon her daughter was whining for things whenever they went shopping. Continually indulging her daughter resulted in her undesirable behavior.
Influencing Your Spending
Did you know that kids under age 12 influence the spending of 700 billion dollars per year? From the brand of macaroni and cheese to buy to where to go on vacation, children have a big say. No wonder businesses are focused on turning children into voracious consumers. 


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