Lay's Israel

Elite, a premier Israeli food (really candy, chocolate and snacks)company under the Strauss brand, sells some of its products abroad. I hsve seen stuff before sold under the Elite name.
Today in Monsey I saw, for the first time, Elite potato chips sold under the brand name of Lay's. It even bears the Israeli hechsher of the Badatz Eida Hachareidis, rather than the OU or another American hechsher, as what appears on other Lay's chips.


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