I've always believed that if you want to talk about leading a different kind of life, you have to live and breathe it. To show others what a life less ordinary could mean, you need to practice what you preach.
Moving abroad, sharing my life stories here, pushing to make lifestyle and career fit with me and mine rather than the other way around. All of these things - moments, discoveries, realisations if you like - have led me to this point.
The creation of my writing business.
I'm proud to announce the launch of The International Writer, my new business content writing service. And I'm excited to reveal the website I've been working on, which you can find here - theinternationalwriter.com.
Who is The International Writer?
The International Writer is the culmination of my online writing experiences in blogging and social media, plus careers with professional services firms, blue-chip corporations and governments in business writing, policy and communications roles.
Working out of Sydney and with a presence in the UK, I'll be offering thought-provoking, insightful and affordable business writing to organisations in English-speaking countries. One of the areas of focus will be online content for travel and tourism businesses and brands, but I'll also be working across industries such as retail, transport, IT, finance, and more.
I'll also be working with non-English language markets including South America, providing English language and cultural support to small-medium businesses. I'll be helping them trade overseas where clear, accurate, engaging English written for specific platforms is vital to their international success.
What exactly will you be doing?
I'll be writing most forms of business communications content, including online content (website copy, blog posts, social media content, online news stories, eBooks) plus print content (press releases, flyers, papers, articles, tenders).
Here are some examples of what I've been working on so far.
As well as meeting a company's business writing needs, The International Writer will also offer design as part of its service packages, using the skills and experience of a trusted and experienced designer to bring those business words to life and enhance their value on the page.
Why did you decide to this?
I founded The International Writer with a mission to create meaningful, high-quality written communications.
I've seen organisations produce bland, uninspiring business content using inexperienced or unskilled staff not certain how to attract a reader or appeal to the target audience. Sometimes a business simply can't find the words to tell the world exactly what it does.
I created The International Writer on the principle that exceptional, informative written content a reader can't fail to love will drive any number of benefits to business.
The words will convey the business message and brand naturally and effectively; the words will engage the audience; the words will evoke an emotional response and the reader will make a decision to trust and use you.
On a more personal level, creating this business is about "no more office cubicle", stepping out into the unknown with nothing to lose but everything to gain, and craving change - location independence and a better work-life balance, while being prepared to give things up to get the life I want.
The International Writer brings all of this together and more.
I hope you're able to visit the new website, explore the pages, and let me know what you think. And if you can share the website with one other person, I'd be grateful.
I'll also be writing a regular writing-related blog on everything from business writing hints and tips to social media sharing, website tricks, favorite words and forgotten phrases. I hope you can follow it here or subscribe for regular posts using the form on the homepage.
Thanks as always for your following, your support and your time. Here's to the launch of The International Writer and to better business writing so cheers!
For further details or to send me a message, head here.
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