Latest trends of digital marketing.
Due to COVID-19 in 2020, people all over the world have changed the way they behave and trends of digital marketing.
The responses and feedback received from various customers and consumers during this period have given us some new thinking in marketing trends which are can work effectively in such a new environment.
Therefore as people change their behavior and trends according to these new situations so the trends of digital marketing also changing with them.
So as a marketer, you are incumbent to monitor and tweak your online marketing strategies to run parallel with evolving digital marketing trends in the upcoming year. trends of digital marketing often reflects the customer’s taste and preferences.
Although technically 2020 was also fully advanced, there are some more significant trends for upcoming digital marketing in the year 2021.
So, be prepared to accommodate the changes and remain competitive in your niche. Framing online marketing strategies and aligning them with the marketing trend plays an important role in attracting more customers.
In this article, we will take a look at the most significant trends of digital marketing which will give you better ROI.
- So let's elaborate on this by taking a look at 12 trends of digital marketing for 2021.
1. Content marketing to boost inbound sales drive: (Content will be the king in 2021)
- Various type of researches on digital marketing says that 25% of marketers believe that content marketing is the best trend for marketing in 2021. Content marketing is a strategic approach to create high-quality content focused on a niche topic/target users.
- High-quality content is one that provides a complete solution to your target customers' points of interest or problems, one that adds value to the audience, and forces them to take action (conversions of productivity/sales).
- Content marketing strategy is used by top brands such as Amazon, Cisco, Toshiba, Marriott, IBM, Samsung, Flipkart, etc. Cisco has effectively implemented a content marketing strategy with social media to sell their products.
- The results of which were surprising, and they would use that data for future product launches. The strategy was also classified as one of the top launches in the company's history..
- The main reason to uses content marketing for a company So to fabricate their loyal customers. In other words, you reach your audience or customers and address their problems with useful and fruitful solutions.
2. voice search trend:
So the first thing is voice search, which nowadays most people are searching by speaking, all the marketers of the world are saying that voice search will change everything.
If your content is such that you make money by sending people to your websites, such as making money from AdSense like you make affiliate marketing money or you do content marketing in which people come to your website or blog, then you now have a strategy Will have to change.
Because if any customer or user search for any query by voice search (A voice search option introduced by Google) which Google provides you desired the search result automatically.
Due to which no user or customer will visit or login into your website.
3. Digital funnel marketing:
First, understand what is called a digital funnel, it is a kind of planned process by which any of your products/services are sold to anyone.
Some marketers make various types of funnels in the market, Funnels meant that you wandered in the way that you take their product, first they provide some free content to you, and then when you are liking their content, then they ask for the charge and sell their product/services to you.
This process is usually organized/conduct into five steps.
- 1. Awareness
- 2. To build Interests
- 3. To build desire
- 4. Build faith to capture customer
- 5. Action/Conversion
- 1. Awareness:
The first step would be to inform/aware peoples about your product, such as advertisements, blogs, or social media campaigns.
- 2. To build Interests:
In this step, you provide some free learning samples on a trial basis, related to your product to the people, and collecting their contact information to contact them in the future.
Some people promise any offer to you their products or content for free and call you to visit their website, and then they take and save your contact information from you, using which they later for selling their products to you.
- 3.To build desire:
In this step, you identify such types of peoples who are showing interest in your product and these people could become your potential customers in the future.
- 4. Build faith to capture customer:
In this step, people related to those interested in your product are provided with some more evidence to prove the merits and reliability of your product so that they can trust and faith in your product.
- 5. Action/Conversion:
After these above steps, you will now get the benefits of your real loyal potential customers as per your convenience.
4. Micro videos:
Micro videos are pieces of information that answer a specific question or leave their impression on the audience in a short period of time, which is absolutely essential for the present trends of digital marketing.
Many marketers with creative minds consider that micro-videos are one of the best options for educating their audience and building trust between customers or clients.
You can make short videos of one or two minutes, promote your product in these videos and circulate these videos on social media platforms like Facebook, WhatsApp, Instagram, YouTube, and many more social media platforms because nowadays people prefer not to watch long videos.
People can choose and use your product by watching these micro-videos.
5. Marketing Automation system makes work Easier:
- Marketing automation is widely used by many companies to automate their marketing process. If your customer database only has 100 names on it, then it will be easier to maintain a one to one relationship with the customers.
- What happens when your company starts to grow and becomes very large then marketing automation is needed there. With the help of this type of software automated tools, we will be able to calculate CLV (Customer Lifetime Value), and measure marketing tasks with an objective to increase operational efficiency and boost revenue.
- With perfect marketing automation, we can send the right message to the right people. It helps to develop a rich profile of your ideal customers and provide intelligence insights about your prospects in terms of sales.
- Most automation tools will help you know the position of leads in the buyer’s journey.
- The key to a digital campaign for any company can be a simple and perfect marketing automation tool.
- This can be in the form of a registration form in which you can enter the zip code, email address, mobile number, and home address. With this tool, you can be able to contact your customer or viewer who is being prepared to help with your campaign-related tasks.
6. Engage your customer or viewer with yourself on social media:
- An active social media presence helps to drive relevant/ targeted traffic to your website. Social media is widely used by brands to position their products/service among the viewers.
- Statistics on social media say that about 3.6 billion internet users are using social media worldwide. of which 2.5 billion are active on social media platforms. Social media is a powerful tool that helps to gather insights on customers.
- These platforms help people to interact with industry experts in niche segments and get their brand endorsed. It also helps in influencer marketing.
- Most SEO specialists maintain a high public engagement on social platforms as it is necessary to promote their blogs or website on social platforms.
- Most marketers use trends of digital marketing to retargeting strategies on social media to boost their engagement with the people.
- Some Social media management tools help to automate the entire social sharing process. These tools allow you to accurate content to the target with a timeframe with a high engagement rate, evaluate effectiveness, manage teams, etc.
- With tools like this, you will be able to monitor your social media mentions in real-time and respond back to them instantly resulting in addition to your base of loyal customers.
7. Using Chatbots trend:
AI-powered chatbots will emerge in particular in notably numbers in 2021.
AI-powered chatbots are customized for instant customer support and engage the visitor on pages or your website, these AI-powered chatbots help you in collecting data automatically of visitors for their common questions and patterns of communication.
These types of Chatbots are to have made simple conversations with visitors visiting your website or a page in your absence, and save that information for you in the future.
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8. AI can be an invisible friend of yours:
- AI (Artificial intelligence base device) is basically integrating any electronic device to the internet.
- With AI, machines can interact with each other and give a better user experience and reduce your workload.
- Imagine an AI-enabled device that can learn your sleeping pattern and set the alarm to ring, then simultaneously asks the coffee machine to start brewing coffee for you.
- It seems interesting, doesn’t it, imagine a wearable device that you are using, seamlessly interchange information with all the other electronic devices and helps to make your day more productive.
- AI (Artificial intelligence base device) is an invisible friend of yours, who learns everything about you and take necessary actions to reduce your workload.
- Our latest-generation produces more data than any other generation has ever produced. AI base device helps marketers to delve deep into the behavior of customers and assists in decision-making.
- With all devices connected to a common platform that shares information, the data retrieved and analyzed will help you get better insights into the customers.
- Companies across the world will be able to deliver enhanced customer services. Internet of things can also be used for personalized interaction with customers on a real-time basis.
9. Live-streaming or webinar new trends of digital marketing:
Live-streaming or Webinar is the latest trends of digital marketing best system to reach a mass customer or viewer. Facebook, YouTube, Twitter, and Instagram all integrated live-streaming in order to provide better accessibility.
It is one thing that will stand out in this saturated world. With live-streaming or Webinars, companies across the globe are able to reach their target customers and position their products accordingly. With live-streaming, we will get a real-time feed of a product release, expert interview on your niche, etc.
Look at BuzzFeed live stream. It shows one exemplary live feed explaining how effective live-streaming can be. The live stream by BuzzFeed, where 2 BuzzFeed employees tried to explode a watermelon with a rubber band has attracted more than 800000 viewers in a peak 45min runtime.
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10. Availability of large data to cognize your customer's dimensions:
A market research firm has estimated that the global big data market industry size value in 2020 is around USD 61.01 billion which is estimated to increase to USD 123.2 billion by 2025.
In 2025 live-streaming artificial intelligence with machine learning will outrage the way we interact with the mass amount of data. Big data is characterized by three features which are prescribed below.
A. Volume:
The amount of data created by humans every day 2.5 billion Gigabytes of data are generated. While it is estimated that by 2025 it will increase to 465 exabytes of data will be generated each day by humans of 2025.
B. Variety:
Big data has become a repository of information. Structured and unstructured data in the form of textual content, videos, infographics, pictures, podcasts, GIFs, etc.
C. Velocity:
The speed of the Internet at which all data is processed.
The significance of big data on trends of digital marketing is enormous. Digital marketers use detailed and big data for understanding prospects (Custom dimensions).
Retargeting is another online marketing strategy achieved with the help of big data. Here once the buyer’s purchase pattern is studied, a cookie is placed on the browser which will feed him content as he visits other websites.
Big data is also widely used by marketers to provide a customized user experience.
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11. Use of OTT:
The OTT platform occupies an important place in the latest trends of digital marketing because this is a platform on which you get to chance to access a lot of content in a single place, Only one condition is required to access OTT is that you must be having an internet connection.
The full form of OTT is Over-The-Top, in which you can watch or access any audio, video, or media-related content on the Internet or any digital platform, which you can access from anywhere and anytime.
There are three main ways to access OTT service.
1. TVOD:
Its full form is 'Transactional Video on Demand,
which means that if you want to watch any content, then it has to be paid so that the content will come to your device (mobile, laptop, or TV) and you Can access it
2. SVOD:
Its full form subscription video is on-demand,
which means that if you want to watch any content, then you have subscribed to it for a certain period, then whatever content will be available on that platform for that period. You can keep accessing, which can be weekly, monthly, or yearly. Generally, most people are using the subscription model on the OTT platform.
3. AVOD:
Its full form is Advertising Video on Demand,
In this type of access of OTT, you are not charged for viewing any content or for anything, only just you have to see their ads during the plying video or other content so that they compensate for their OTT platform expenses.
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12. Productivity conversion rate optimization for increasing customer engagement to Boost Sales:
Conversion rate optimization is one of the best effective methods of converting prospects into paying customers. CRO will also help you to know your website performance.
SEO strategies can drive a lot of traffic to your website but how to know that you are driving the right traffic to your website. CRO helps you convert traffic into leads and paying customers.
Conclusion:
Follow and update with relevant digital marketing trends that have the potential to boost traffic drive to your blog or website.
Find the relevant trends of digital marketing in your industry, and change your online marketing strategies to run parallel with the evolving trends.
This will help you reach your target audience effectively and stay one step ahead of your competitor.
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