This Spring/Summer season LACOSTE L!VE introduces you to real New York talents. Street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk hip hop group HeartsChallenger are at the heart of this season’s campaign.
Shot by American photographer Mark Hunter, a.k.a. the Cobrasnake, the print campaign was street casted in Brooklyn and features artist Aakash Nihalani and his graphic street tape art. Step further into this season’s campaign by entering Lacostelive.com and discover more about the LACOSTE L!VE Unconventional Talents. A series of digital videos featured online allow you to get up close and personal with MNDR, Aakash Nihalani and HeartsChallenger and understand their artwork, connection and interaction with New York.
Continue through Lacostelive.com and scroll through this season’s collection. Taking Williamsburg, Brooklyn as a living inspiration and as the backdrop to the campaign, LACOSTE L!VE reinterprets the timeless codes of a summer wardrobe with color and details. Coming soon on Lacostelive.com: The Micah Lidberg collaboration full of fantasy and imaginative creatures, LACOSTE L!VE parties around the world, and more to come with the LACOSTE L!VE New York City Guide which you can contribute to.
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