L’Oréal has won the new gTLD .Beauty beating Donuts and Minds + Machines.
We reported earlier today that L’Oréal also won the rights to operate .Hair
L’Oréal was also the sole applicant for .skin and .makeup so L’Oréal has basically cornered the new gTLD market for that vertical.
Interestingly the company withdrew its .Brand application for .LOREAL but who needs that when you own all the keywords in the vertical.
If your wonder no one applied for .Cosmetics