KYRA @Kyraonig, from a Fictional Character to Virtual Influencer

Kyra or Kyraonig is an Indian fictional character which means Lord. It’s another meaning is a lady. In actual, Kyra is one of the most popular Instagram Virtual Influencers with 267k followers. She also has an account on YouTube and X.

Kyra aka Kyraonig is created by FUTR STUDIOS. George Tharian and Himanshu Goel the business head at Top Social India, founded KYRA. Kyra is 22 years old Mumbai-based dream-chaser, model, and Yoga enthusiast.

As a virtual influencer, she actively participates in a wide range of activities similar to traditional influencers, including photoshoots, yoga, and traveling.

Rozy from South Korea and Lil Miquela from the US are the inspirations to Kyra. She has a very humble and positive attitude to her social media followers.

Along with her beautiful images related to Yoga, modeling, and traveling, she also posts her reels on her Instagram account.

The aim of creating Kyra is the desire to innovate in Digital marketing, offering brands the unique opportunity to collaborate with Virtual Influencers like Kyra.

Himanshu Goel, founder of Kyra, stated that she has partnered with nearly 15 popular brands, including boAt, Tommy Hilfiger, and John Jacobs Eyewear.

Her target audience is from 18 to 30 belonging to metropolitan cities. Thus Kyra is representing a new wave of digital personalities blurring the lines between the real and virtual world.

Her Physical Appearance and Bio-data

The young lady Kyra, the first virtual influencer of India, looks so real with flawless peachy skin, coral lips, and a slim figure. She is not only charming but also amiable. This is why she has so many followers on Instagram.

Her Biodata: Like human beings, she also has her Biodata. Following are the details of her Biodata.

Kyra's Biodata

NameKyra (India's Virtual Star)

DebutJanuary 28, 2022

Created ByFUTR Studios

FoundersHimanshu Goel and George Tharian

NicknameKyraonig

GenderFemale

ProfessionVirtual Instagram Influencer

OriginIndia

Social LinksInstagram, Twitter

Love for Modeling, Traveling, and Yoga

Kyra‘s interests in yoga, modeling, and traveling are excellent. To see her videos on Instagram, it’s quite clear that she has a great love for yoga.

There are yoga sessions, travel pictures, and fashion photo shoots among the pictures that she uploads on her Instagram page.

She always remains good in shape, and posts many photos of yoga sessions. She not only does the posture of asanas but also conveys us good messages to grow in life. Her love is not bound to Yoga.

She also has great passion for Modelling and often does many photo shoots. Recently she posted a few photos from her shoot in Jaipur where you see her in perfect pose in front of the Hawa Mahal.

She also attended the Metaverse Fashion Week which witnessed global brands like Tommy Hilfiger, and Dolce Gabbana.

Except for these achievements, she has a great passion for traveling. She is often seen traveling to beautiful places of the world.

You‘ll love her looking perfectly everywhere at the residence, airport, and flights. She often asks for travelogues from her followers so that she may restart her next adventure.

She also loves sea shores and shares her photos related to them. So, her passion for Traveling, Modelling, and yoga is public knowledge.

Advantages of Virtual Influencers like Kyra

The key advantage of virtual influencers like Kyra is that they are free from the effects of time and controversies. If there is any controversy, you can simply replace them.

Secondly, virtual influencers tend to have higher engagement rates and better audience retention compared to human influencers.

Besides these qualities, here are some more advantages of virtual influencers like Kyra:

• Controlled image and messaging.
• Cost-effective.
• Creative flexibility.
• 24/7 availability.
• Sustainability

Source of Endorsement for New Brands

Kyra, one of the most popular Instagram influencers in India has endorsed many brands such as Amazon Prime Video, boAt, and John Jacobs. boAt is the first brand to launch Kyra as its Ambassador.

Aman Gupta, the co-founder of boAt shares his experiences in collaboration with Kyra. He says, “Collaboration with Kyra presented the boat an incredible freedom and potential.”

In the future, virtual influencers like Kyra, are the best sources for endorsement as they have an appealing nature and also have abilities to manage and tackle audiences on a deep emotional level.

So, Companies and Brands are becoming more and more interested in investing in AI models like Kyra, Imma, Lil Miquela, and Rozy.

Capability to replace Humans in Business and Marketing

As Kyra is digitally fit, charming, and has no problem with fatigue, she is gaining credibility on Social media, business, and marketing.

She presents both opportunities and challenges for human beings. She is affordable, reliable, and free from controversies, so brands and audiences are more interested in her.

Still, Virtual Influencers like Kyra are not replacing humans completely but will play a vital role in the future of social media, marketing, and business.

Drawbacks of Virtual Influencer Kyra

Along with many advantages, Kyra, the virtual influencer has some drawbacks. She is not a complete character because her identity is solely dependent on her creator.

Additionally, as a man-made figure, she lacks genuine authenticity like traditional influencers. Her inability to act independently and reliance on her creator’s instructions raises ethical and transparency concerns.

Nonetheless, Kyra has an immense mark on her followers who are excited to know more about her adventures and other activities of her life.

She is also very popular among fashion brands which are collaborating with her with great expectations and possibilities.