“Kindness, It’s Up to Us” To Make The World A More Gracious Place

Hi Huneybees,

The Singapore Kindness Movement (SKM)kicks off its 2016 media campaign today to encourage kindness and graciousness, with a brand new theme.Kindness, It’s Up to UschallengesSingaporeans to not only acknowledge that a nation of kindness starts with every individual, but to make the conscious decision to act out our innate kindness despite ourreservations  
An emotionally-chargedshort film,titled Sum of Our Moments, will be the first to roll out on Channels5, 8, Suria and Vasanthamon Monday, 28 March. The 60-second spot explores the dilemma faced by a soft-spoken young man, Lee,as he witnesses the scene of verbal abuse towardsa service staff. As he deliberates his decisionto intervene, a series of flashbacksshow he has suffered for standing up to school bullies in his growing up years.While the painfulexperience remains etchedin his mind, it does not hinderhim from steppinginand calmingthe enraged customerdown,to reach anamicableresolution. The full-length clip is available for viewing on the SKM’s Facebook and YouTube channel, KindnessSG, with a longer version available at a later date  This year’s campaign will start from 28 March and will continue through to the end of May. The spotiscomplemented by a widespread of consistent messages on print and radio, as well as out-of-home(OOH)channels(see appendices). In keeping with the theme of Kindness, It’s Up to Us, the advertising will featureeverydaysituationsfamiliar to most Singaporeansthat call for an active displayof kindness, to further encourage Singaporeans to choose kindness over the more common reaction of being a passive bystander or social media commentatorin situations such as those highlighted

“We are heartened to see more and more people getting involved in pro-social activities and carrying out acts of kindness, but onesignificant barrier to getting people to act out their innate kindnessis stillthe beliefthat ‘I better mind my own businessand not get myself into trouble. By amplifying the decisions for kindness we can make in everyday scenarios, we hope to inspire and remind each other that it takes each and every one of us to choose to dothe kind thing, tomake kindness,graciousness and considerationvalues that our nation will be known for.” --- Dr. William Wan, General Secretary, Singapore Kindness Movement

Kindness Day SG 2016The fourth edition of the annual Kindness Day SG, which falls on the second last Friday of May (20 May2016), will bring Singaporeans across sectorstogether to celebrate kindness and graciousnessin our society. This includes school children within their respective schools, the Ground Up Movements (GUMs) supported by SKM as well as corporate partnersLeadingup to Kindness Day SG, several GUMs will be activating a series of purposeful acts of kindness. Through the GUMs’ involvement, SKM will reach out to various communities including sports enthusiasts, migrant workers, the elderly and low income households,as well as night shift workers. These activities will take place mostly on the weekends throughoutthe month of May and the public are welcome to join in.  You can watch Sum of Our Momentson the SKM’s YouTube channel at http://www.youtube.com/KindnessSGFor more information of SKM’s Kindness, It’s Up toUscampaign and upcoming activities, please visit http://www.kindness.sgFor more updates: Singapore Kindness Movement -Website| Facebook| Twitter| Instagram| YouTube

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!http://www.huneyzworld.blogspot.com