Kerala is one of the hottest tourist destinations of India. Every year thousands of tourists from all over the world come here to get a taste of its supreme natural beauty, breathtaking beaches, cool pleasant hill stations and adventurous natural parks and jungles. Hence it is a lucrative destination for investment in the tourism industry. To showcase its potential an event called Kerala Travel Mart is held every two year, that projects this state as Asia’s new age destination and a hotspot for tourism in India. It is one of the most important tourism events that bring all the tourism related entrepreneurs and business people of the entire sub-continent, to come and deliberate and explore new avenues of investment in the tourism sector of this country and tap all its resources.
The Kerala Travel Mart: 27 to 30 September, 2012 at Le Meridian Convention Centre, Cochin, India, was the seventh edition of this event that was held successfully since it was launched in the year 2000. This event brings on one platform all the stakeholders of the tourism industry. All the buyers and sellers come together and transact business worth thousands of dollars.
On an average this event sees a conglomeration of 1000 buyers and 300 sellers from more than 50 countries all around the world and also different parts of India. It is a hugely successful event that captures all the aspects of tourism industry and opens up new avenues for greater development and advancement of the region.This high profile event not only brings together stake holders and entrepreneurs together, but in this Convention various avenues of promoting Kerala tourism is discussed. The convention also welcomes not profitable organisation and government agencies to chalk out innovative strategies to make Kerala a favoured Asian Tourist destination in the days to come. This high profile event is successfully organised by Kerala Travel Mart Society along with the KTDC and Kerala Government.
