For a few weeks now, I’ve seen hype-pieces about Kendall Jenner’s new Pepsi commercial. People really wanted the commercial to be something special, like the 2017 version of Cindy Crawford’s iconic Pepsi ad. Well, Kendall’s commercial was released yesterday and… you guys, this is one of the tackiest, most ridiculous pieces of advertising I’ve ever seen. It offends me deeply, I’m not even joking. Here’s the commercial:
Pepsi was like, “Hey, you know how we’re in this incredibly tricky moment involving religious identity, civil rights, Black Lives Matter, women’s rights and inclusionary politics? F–k it, let’s make an ad that glosses over all of those issues with naked commercialism!” Some questions I have:
1. Why do I have the feeling that the pitch meeting for this commercial involved at least one bro saying, “bitches love protest marches”?
2. Why do I get the feeling that everyone involved with conceptualizing this ad is a white dude?
3. Why does Pepsi want to commercialize a sanitized, child-like idea of protest culture?
4. Why was Kendall Jenner cast as the heroic white girl who solves all of the problems in the world by handing a cop a Pepsi?
5. If a non-white person had approached a cop with a Pepsi, what are the chances that the cop would have used deadly force?
6. Why was the Muslim woman cast as “the photographer” and not the model?
7. Why was Kendall wearing a blonde wig and what’s the symbolism of Kendall snatching her own wig?
8. Why don’t the protesters’ signs actually have any meaningful or topical statements?
9. Why did the Muslim woman photographer actually MISS the money shot of Kendall handing the Pepsi to the cop? That was the image she should have been shooting, so Pepsi is making her look incompetent.
Kendall passes an officer a Pepsi can and police brutality is solved, lmao White Media never ceases to amaze me
— Queen Mel (@BLVCKMATTERS) April 5, 2017
You guys laugh about this Pepsi thing now, but when Dr. Pepper finally solves healthcare you're all gonna feel pretty silly.
— Connor Kelley (@WhichItIs) April 5, 2017
everyone hates that Kendall Jenner ad but I gotta admit she totally made me want to enjoy a cold Pepsi and fire rubber bullets at protesters
— Matt Oswalt (@MattOswaltVA) April 5, 2017
The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm
— Sean Kent (@seankent) April 5, 2017
Coke execs tonight after watching kendall’s pepsi ad pic.twitter.com/3u7Ti01bpi
— JamesMichael Nichols (@JMN) April 4, 2017
"Yo Kendall, im gonna need you to come through with a pepsi, these cops are wildin" pic.twitter.com/dOpKnTq8LU
— Kim Jong Tun (@ignant_) April 5, 2017
Right-wing conspiracy theorists have finally found their elusive "paid protester": Kendall Jenner https://t.co/gbWLoHDO6w #Pepsi pic.twitter.com/YHWK4auvwk
— Marlow Stern (@MarlowNYC) April 5, 2017
"Aye…tell Jesse to get a 6-pack of Pepsi and bring it to Selma. I'll explain later…" pic.twitter.com/5VElyQqC0W
— Suge Night Shyamalan (@B_Effin_G) April 5, 2017
Screencaps courtesy of Pepsi.
Source: celebitchy.com
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