JYSK is an international retail chain that sells everything for the home. From furniture including bed frames, wardrobes, mattresses, sofas to soft furnishings like cushions and decorative accessories. A whole house could easily be furnished by JYSK.
JYSK is a Danish brand and pronounced as "YISK", they have 2500 stores across 48 countries including the UK.
The reasons for the JYSK "Feel the Happiness" campaign are to celebrate the opening of the 2500th store, and also - JYSK's recent work around HYGGE - "the Scandi art of making your home make you happy". HYGGE (pronounced Hugar) focuses on cosiness, comfort and making time and space for relaxation and interaction with friends and family.
JYSK's aim is to arrive at the top 25 things that people love, that make them happy, at home. By this they mean the little HYGGE type things such as throws, a comfy mattress, a nice chair or cheerful cushions rather than the big things such as family, pets and love.
I am of course taking part in this campaign along with a select few bloggers across the UK. The campaign will involve me featuring several JYSK products and even attempting to assemble the odd few (that should be fun to watch!). And the best bit for all my lovely readers and followers - One amazing competition starting tomorrow. I don't want to give too much away but this will be for a JYSK furniture product and may just be my largest giveaway so far.
Yes it's all very exciting and I cannot wait to see the JYSK range in my own home.
