Justin Bieber got a new haircut in February. It was a surprise for all his fans but the most surprised was toymaker Jay Foreman and his employees.
“I heard a lot of shrieks around me, and people running in and out of their offices,” he said, as quoted at CNN Money. Foreman’s company, The Bridge Direct, has the exclusive license to make Justin Bieber dolls, and the teen sensation’s unexpected style change cost it a “whopping” $100,000.
In June 2010, The Bridge Direct got the exclusive license to make Justin Bieber Dolls. The day after Thanksgiving 2010, the dolls went off the shelf and it became the ‘it’ gift of the season. They have sold more than 4 million dolls and accessories.
The first batch of dolls for 2011 were underway when Justin got his new haircut.
Foreman interrupted production on the second line, re-designing the tiny plastic heads to reflect the star’s shorter, shaggier look. But those unplanned production adjustments cost Foreman’s business $100,000. The toys are now in shelves. Get one for yourself today.
