Jumeirah Luxury

Established in 2017, Jumeirah Luxury is an award-winning luxury residential property developer in Dubai, UAE.

Challenge

Jumeirah Luxury develops contemporary homes within Dubai's most coveted communities.

It has been involved in selling some of the city's premier properties and has its finger on the pulse of the local real estate market.

But with prices on area homes soaring, more realtors have moved into the market and everyone has had to elevate their game to survive. They wanted to enhance the website aesthetically, as well as optimise it for search engines and conversions.

Solution

Jumeirah Luxury approached Andrea Antal, copywriter, to make suggestions that would improve the content of its corporate website. Andrea put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which was approved.

Result

The updated Jumeirah Luxury website is a significant improvement, helping to attract more buyers and sellers. It also illustrates more about the company and its impressive history and founders.

Additionally, it helped achieve another goal: to better promote their unique ability to work with international clients looking to move to the Dubai area.

Jumeirah Luxury was so pleased with the new website copy that it also had Andrea Antal write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients.