Fashion Magazine

Joie De Korban Hit(s) Madison Ave.

By Erika Brechtel @smallshopstudio

A fave designer + fave brand = a little slice of heaven on the Upper East Side

Obviously I am WAY more out of the loop than I thought. The Ryan Korban-designed Joie flagship boutique opened in May and I just read about it in my September issue of Lucky? I don’t know whether to be completely thrilled or completely horrified. Huge fan over here of the sexy luxe of Mr. Korban’s style and the soft femininity of Joie’s pieces. What a collab! So is this totally old news? I searched for images but all I came up with were these few from NYMag.com. (And isn’t it annoying when you can’t find amazing magazine photos online? Hence, my impromptu iPhone shot below.)

Joie de Korban Hit(s) Madison Ave.

[ Just spotted these same fab stools in various colors at Kate Spade, Newport Beach ]

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Doesn’t change the fact that I’m coveting these pieces from their recent collections, in store and online:

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

Joie de Korban Hit(s) Madison Ave.

I hear it’s nestled near Vince and Theory. I think I’d never leave.

...xoxo

p.s. I should mention that I haven’t had much luck with the Soft Joie line, at least their lightweight pieces. Makes me so sad, but the fabric is so thin that after a wear or two: holes.

:-(


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