Now Indian men can become a beard boss as John Spectre, a marquee consumer products company, has launched its Premium Men’s Grooming products for the first time in India.
According to their company sources, the new range of products will make its first entry on e-commerce website Amazon India.
While introducing, Gogulan S, marketing director of men’s care at John Spectre said, “It is the first time that John Spectre is entering the beard grooming range in India. We are introducing products in-line with global standards and with the topmost ingredients. The male grooming segment is witnessing tremendous growth in India.”
Men’s Grooming range
The new range of products by the Spectre brand includes beard oil, beard wash, balm, hair creams, and gels.
With a global presence and over 1 Million consumers, John Spectre is considered to be the market leader in beard grooming products.
With its exclusive range of products into the men’s grooming sector, John Spectre will compete with existing offline majors Marico and Emami, who bought beard grooming companies in India last year.
Marico acquired a 45% stake in online men grooming brand Beardo in March, and Emami acquired a 30% stake in The Man Company in December 2017.
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India’s growing beauty, cosmetics, and grooming industry
The industry Currently stands at $6.5 billion and is poised to touch $20 Bn by 2025. Further, as per TechSci Research, India men’s grooming products market stood at $1.4 Bn in 2016 and is expected to grow at a CAGR of over 15%, in value terms, during 2017-2022, to reach $3.3 Bn by 2022.
Due to hectic lifestyles, early aging, urbanization, and adoption of western culture, more people are opting for men’s grooming products and this is blooming the market.
In India, men grooming sector is growing rapidly and other online players who are gradually making a mark in the men grooming products space are Nykaa, Purplle, Ustaraa, Bombay Shaving Company, among others.
John Spectre’s entry into India exclusively through Amazon India will certainly mark an aggressive growth of the sector owing to the deep pockets and the reach of both the players.
Find the products online on Amazon India, shop according to your need and grow your beard as you always wished.
With John Spectre, “Grow Beard Like a Boss”!
