Jivi Mobiles is the Mobile Division of Magicon Impex Pvt Ltd and has established itself as makers of highly affordable feature phones. Recently, Jivi has added to its portfolio by launching some new feature phones. In addition, Jivi has also stepped into the smartphone market with the launch of its first smartphone device.
The new devices launched by Jivi target the needs of less-privileged phone users. They are entry level devices priced between Rs. 1249 to Rs. 2999 in India. These new mobile devices come with features like free LED bulb with USB, portable fan and powerbank.
Commenting on the occasion of the launch of these new devices, Mr. Pankaj Anand, CEO, JIVI Mobiles said "We are extremely happy to introduce our new range of products to match the needs of people who are constantly supporting us in a big way. There has been no compromise on innovation while keeping the cost factor in check. The devices will be handy for people who work tirelessly with all their might. We are happy to associate with cine star Irrfan Khan who carries an image of a celebrity in close proximity of a common man."
The new Jivi devices include three feature phones and a smartphone. These are:
Jivi N 2100:
N 2100 feature phone is priced at Rs. 1249. It comes with free LED bulb and portable fan. It is a dual SIM feature phone and has 2.4" Display, FM Radio, Auto Call Recording, Mobile Tracker, 3.5 mm audio Jack and MP3/MP4 Bluetooth and Internet browsing capabilities. It has 1750mAh battery
Jivi N444:
N444 is priced at Rs. 1349. It too is a Dual SIM feature phone. It has 2.4" display and MP3 & MP4 Player, FM Radio, Camera, 3.5 mm Audio Jack. Its features include Call Recording, Bluetooth, Internet browsing and Mobile Tracker. It is powered by 2400 mAh battery and comes with a powerbank.
Jivi Boombox N3000:
Boombox N3000 is priced at Rs. 1499. It is a Dual SIM (Dual Standby) feature phone with 2.4" display and MP3 & MP4 Player, wireless FM with recording, Camera, 3.5 mm Audio Jack, Torch Light and Internet browsing. It is powered by 2800mAh battery.
Jivi AI3:
AI3 is a smartphone that costs only Rs. 2999. It has 3.97" Display protected by Gorilla glass. It is a Dual SIM smartphone that runs on Android 5.1 Lollipop. It is equipped with MP3 & MP4 Player, FM Radio, 2.0 megapixels rear camera with LED Flashlight/VGA and VGA Front camera, 3.5 mm Audio Jack, mobile tracker, Wifi connectivity and internet browsing capabilities. It is powered by 1300 mAh battery and has 4 GB Rom, 512 MB RAM.
Besides the launch of these devices, JIVI Mobiles is also taking steps to participate in Prime Minister Narendra Modi's 'Make in India' initiative. Jivi has set up two new facilities with an investment of Rs. 200 crores. The first JIVI Mobile factory is in Mahipalpur, New Delhi. Built on an area of 15000 sq. ft., it has a capacity to roll out 7 lakh phones per month. It employs some 350 employees in the first phase. Second facility of JIVI Mobiles is located in Lonavla, Maharashtra. It would be operational soon. By making the devices in India, Jivi would be able to save on the importing cost which will help Jivi to provide more affordable mobile devices to its users.
