He said he would set the "new rules" and he did. Rap music business mogul Jay-Z's new album "Magna Carta Holy Grail" is officially the first album to be certified platinum before it's actual release.
That's some crazy shit.
magnacartaholygrail.com
We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date.