Jay-Z Named President of Puma Basketball

FirstLadyB | B Inspired By Entertainment News

As they relaunch their basketball shoe division, PUMA has announced rapper/businessman Jay-Z as the new President of PUMA Basketball.

Jay-Z is expected to lead the brands creative direction for marketing campaigns, will have a voice on product and will also help to identify which upcoming NBA players and entertainers may be best suited for the brand to sign.

Via ESPN:

Ahead of the 2018 NBA draft, PUMA has already signed projected first-round picks Deandre Ayton, Marvin Bagley III and Zhaire Smith to multiyear footwear and apparel endorsement deals. The trio represents the first NBA endorsement deals for the brand in two decades. Puma last signed Vince Carterin 1998 to a 10-year deal, although the short-lived contract ended after just two seasons.

While the presidency role is a major development for the relaunch of Puma Basketball, Jay-Z has already been in business with Puma for over a year. The brand outfitted him in Puma sneakers and apparel during his 2017 tour to promote his “4:44” album.
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