Jay Z & Mariah Carey Partner Up, New Beverages Coming This Summer!
Tuesday, June 17, 2014
Jay Z and Mariah Carey have came a long way from their initial ’99 “Heartbreaker” collaboration, both obtaining illustrious careers both in and out of the music industry. Apparently the two will both be selling beverages in local retailers!
Add another duo to the list: Jay Z and Mariah Carey. The rapper and the songstress won’t be hitting any arenas together, but they will be appearing at 7,500 Duane Reade and Walgreens stores around the country—in the form of two beverages from Go N’Syde, a new brand masterminded by former Def Jam chief Kevin Liles.
For each artist, there’s a specific flavor and demographic target. Carey’s is a pink concoction called Butterfly, aimed at young to middle-aged women; Jay Z’s is an Arnold Palmer-esque drink dubbed 40/40, branded after his nightspot of the same name and intended for sports-loving males.
via Forbes
