Fashion Magazine

January in Review

By Wardrobeoxygen @wardrobe_oxygen
January in Review

At the beginning of each month, I share a recap of the previous month. I donate a portion of each month's profits to a charity; since you are the reason I can make the donation I ask for your vote a week in advance and share the results in this recap. I also share the top-selling items from the blog and a summary of the month's business/behind the scenes.

Charity of the Month

January in Review

In the Weekend Reads I offered five different charities. This was the first month where the results were super close! But in first place ended up being KIND (Kids in Need of Defense) which received January's donation. Thank you to all who voted; I will have a similar poll at the end of this month with a different mix of charities.

Top Selling Items for January

I always find the best sellers interesting, especially for a month like January which many use as a time to not buy or start shopping-related resolutions. I love when other bloggers do this too, it helps me better understand the rest of their audience!

  1. Universal Standard. I don't have details because the affiliate program I use most for Universal Standard doesn't break down items, just the number of sales. And combining that and sales through rewardStyle I sold ten times as many items from Universal Standard as I did any individual product and more than any other individual retailer except Nordstrom. I did feature Universal Standard a lot as I have a lot in my closet - a blazer in this post, a jumpsuit and turtleneck in this one, and I shared them as a place where you can find suits in size 18/20. This is the first month in review where I have focused more on this other affiliate program than the big ones (rewardStyle, ShopStyle) so I have less data, but to be honest, I make more per sale. When you click text links for Universal Standard, it's this higher-revenue program, when you click any images in "shop the post" collages or use LikeToKnowIt on Instagram or Facebook, it's a rewardStyle link. For more information on affiliate and commissions, read my post on how blogs make money.
  2. J. Crew Sunburst Pleated Skirt in Rainbow Colorblock. I rented this skirt from Rent the Runway Unlimited and featured it in this blog post. It's a fabulous skirt, so cheery and fun, though it's only left now in size 00. If you're one of the many who bought this skirt I'd love to hear how you styled it!
  3. Reusable Makeup Pads from Green Little Nest. I've been shopping this Etsy seller since Emerson was an infant. I mentioned the reusable cotton rounds and wipes I buy from this store in this blog post and am so glad I inspired so many of you to buy a more environmentally-friendly choice for beauty, and doing it while supporting a small business!
  4. Freya 'Sonic' Sports Bra. I know this one is because of this blog post. I have to say it was fun doing that post; this year I'm trying to be smarter with my sponsored posts and make them just as useful as the ones that aren't sponsored. Nordstrom gave me free rein and I knew there was a lot of discussion of sports bras in my Instagram DMs, comments, and the Facebook Group so I was happy to turn it into a detailed review post! Many sizes are now sold out at Nordstrom but they also have this bra at Bare Necessities and BN has more color choices!
January in Review

January Blogging Behind the Scenes

January is usually a chill month for bloggers. Few sponsored campaigns, brands and PR companies catching up and you don't hear much from them except for possible Valentine's Day promotion. However, this January was NOT chill.

  • I hired an employee! I've had virtual assistants and interns before, but I was looking for someone to go beyond admin tasks so this blog can grow in the right direction. Her name is Insana and she has written for Wardrobe Oxygen before. I've known Insana since high school. She's stylish, adventurous, smart, and has a different yet compatible perspective. She only works a few hours a month now but will be helping to improve current processes and look for ways to grow (for example, I hope to have the newsletter up and running soon!).
  • I had my second piece for The Plum published. I've enjoyed writing for a different publication, it pushes me in a different way creatively and I'd like to do more in 2020.
  • I attended cabi's conference, The Scoop in San Diego, for the third time. This time was extra awesome as I was a model for their spring campaign!
  • I was picked to be a speaker at the Mediavine conference this June. I will be speaking about building trust to increase income as a blogger. This is a conference I have wanted to attend for a while as it's known to be one of the more useful and informative blogging conferences out there. So it's doubly exciting to be chosen!

In January I secured nine different paid campaigns that either already were published or will be published by the end of spring. At this time last year, I only had four so that's pretty exciting. Financially, I made more this January than last January and any January in Wardrobe Oxygen's history. The increase was a mix of affiliate and ad revenue, with 80% of the increase being affiliate. I'm proud to see the increase is in affiliate Sponsored posts are bread and butter for keeping the lights on, ad revenue shows people are visiting the site, but affiliate means you're reading and liking what you're reading and trusting what I'm writing enough to click and purchase.

February is looking to be an exciting month. I'll be heading up to NYC for a few days, have a cool shoot with a few other influencers, will be guesting on a podcast, and a few other items that aren't yet confirmed. This month got me pumped up for Wardrobe Oxygen in 2020. It's my 15th year writing this blog, I've not only survived but thrived two years doing it full-time, and have a lot of cool ideas for upcoming content. Thank you so much for your support, your feedback, sharing Wardrobe Oxygen with your friends, and keeping me honest and inspired!


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