CNET revealed the news last week, but now it's official: Amazon has publicly announced that Prime Day will begin October 13-14.
Prime Day normally takes place in mid-July but has been postponed this year due to the COVID-19 pandemic. This year, like 2019, will last 48 hours, as opposed to the usual 36 hours.
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The July to October shift could affect Prime Day momentum. It's closer to Black Friday and Cyber Monday than ever, but also closer to the holiday season. What is usually an event for impulse, personal shopping could become an opportunity to stock up on gifts for the holiday season.
Will there be any way to buy an Xbox Series X or a PS5? It's hard to tell that pre-orders are currently sold out, but we hope. Worse, you could just buy another Nintendo Switch.
Amazon also tends to greatly reduce its own products and services during this period, so it's also worth paying attention to.
This time around, Amazon is trying to focus more on small businesses. It plans to spend $ 100 million on promotional activities to send new customers to smaller businesses, and to offer $ 10 of credit to customers who spend $ 10 or more on those small businesses.
"In the middle of an unprecedented year, we want to make this the most successful Prime Day ever for our small businesses, and we're excited to see Prime members around the world finding new ways to support local entrepreneurs and with everything they need and love To save money." "said Jeff Wilke, CEO of Amazon Worldwide Consumer." This year's Prime Day is the perfect opportunity for Prime members to do their vacation shopping from the comfort of their own home - and to spend more time with their families and friends throughout the season . "
Now is as good as any other time to prepare. We'll cover you.
It's also worth staying tuned to CNET. We'll have details on the best deals, when and where they come up.
