Do you ever feel that your business or industry isn’t exciting enough to jump into the world of social networking? You certainly wouldn’t be alone. When comparing fashion to oil rigs, travel to insurance, or cuisine to file storage, it appears pretty obvious which topics audiences would rather engage.
One comment I’ve heard time and time again is, “my business (or industry) isn’t that interesting. Who wants to read about real estate?”
Answer: You’d be surprised.
The problem is, if you don’t think it’s interesting, no one else will. Perception is derived from the content you create. Any topic can be downright snore-worthy if you produce snore-worthy content.
If you’re too focused on selling, you’re not engaging. According to a survey conducted by Corporate Visions, companies create content that is 60% focused on their company, product, or services, and only 40% focused on actually solving customer pain points. Little do they realize that much of that 40% actually generates leads and customers reading to the end.
Whether you’re already taking part in the social media landscape, or simply thinking about jumping in, remember that your content should be amusing, inspirational and informative - not just for your industry peers, but for all your stakeholders.
Here is a list of content ideas that, with the write copywriter, can demystify your business/industry, inform and entertain your audience.
- Interview and personnel profiles featuring people at all levels, who can share their personal experiences about what inspires them, and how they ended up in the business.
- ‘Warm and fuzzy’ customer stories and magic moments provided by your company that promote loyalty.
- Respond to frequently asked questions and misconceptions.
- Industry news and insights
- Involvement with the community
- Visions and goals
- Tips and tricks to maximize on benefits
- Important questions potential or existing clients should ask when seeking a provider of a specific product or service.
- Sources of inspiration that the “experts” in the industry use
- Promotions or contests
Most important, be specific, human, relatable, interesting, and ask for feedback. After all, you’re creating a conversation.
Do you think your business or industry is a “bore?” How do you make it interesting?
