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Don’t feel dumb if you ask this question. We took a few weeks in my masters program at WVU to dive into this very question. In marketing, almost everything is squishy and this is probably the squishiest part.
I bopped around my favorite sites and didn’t find anyone with a really concrete definition of “strategy” vs “tactic” (even the dictionary is pretty ambiguous) so let’s work with this one:
A strategy is what you will do. A tactic is how you will do it. Sometimes I have to go through a few examples to get the distinction right. For example:
Strategy: Use online marketing communications to support current in-store promotions.
