Are you using LinkedIn today to look for a new job, network, or share your content? LinkedIn is one of those social media networks that many people do not sign into often.
LinkedIn Social Network
Many people sign up, fill out their profiles and connect with others on the Linkedin social network. They don’t go in often to update or check for updates as they may do on Facebook or Instagram. Only 40% of LinkedIn users sign in daily out of the 2 million people that are on the LinkedIn network.
That means 60% do not sign in to check their LinkedIn account. How often do you check your LinkedIn account?
If you do not check in to LinkedIn social network often, here are some updates you may want to know about today and how LinkedIn compares to job sites.
LinkedIn vs. Other Job Sites
According to a recent Forbes article, job seekers go to Indeed to find information on available roles; they go to LinkedIn to foster professional relationships. Keep this context in mind as you develop a plan for promoting and recruiting for open roles.
The Indeed search engine is a lot more accurate and useful for job seekers than LinkedIn, which could help you find the right people or job.
Other job type site competitors include:
- Zip Recruiter
- Glassdoor
- Monster
- Ladders
- Snagajob
LinkedIn Today Updates To Know About
Who’s Viewed Your Profile – You can see who has been viewing your profile. Good to know if you view others’ profiles. They will know it was you.
Who’s Viewed Your Updates – I love this one. Do you think everyone is seeing your updates in their stream? Not so! But it does give you an indication of who and how many are seeing your posts on this social network.
Pulse – The news is just for you in a stream. You can also see which topics on LinkedIn are top posts or discover new topics to explore.
Ads You May Be Interested In – Really? This is interesting! It’s at the bottom right-hand corner of your LinkedIn feed. It gives you choices of viewing ads on the network.
Groups – Are you missing your groups? They can be found under interest now. You will find your same groups there but they may look different.
Self-Publish – Did you know that everyone can now self-publish on LinkedIn today? Just remember it’s like any social network – it’s rented space and not your own as on your blog. The advantage of publishing on this network would be to appear as an expert in your field.
Video – Video today is hot on LinkedIn just as it is on other social networks. Now, you can even add a video to your profile.
Company Pages – Admin roles and ease of ability to engage in conversations as your company. A great way to brand your company.
I’d love to know if you have used any of these features yet – please let me know in the comments below.
LinkedIn Todays Other Features
They have some of its older features like jobs you might be interested in. LinkedIn will show you jobs based on your profile on the network. You can make your settings turn this to private so others will not see what you are looking at for jobs.
The same setting would apply if you are updating your profile and do not want your network to know about your recent tweaks. I would recommend setting that to private as well.
Groups are still big on LinkedIn. Groups are where you can get to know other like-minded individuals in your niche. They are great to participate in and meet up with in person if they are local.
Sharing – LinkedIn is a great network to share useful links within your niche. You can share images, quotes, links, and more now on this network than ever before.
LinkedIn will show you jobs based on your profile on the network. #Linkedin
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LinkedIn Premium
Premium Feature – You may also purchase LinkedIn’s premium features to get more out of this network like Full network access – See 35x more profiles and activity with full access to everyone in your 1st, 2nd, and 3rd-degree network, get a premium profile to look more professional, in-mail messages – so you can reach decision-makers if they are NOT in your network, account and lead import from SalesForce and more!
Prices start at $29.99/mo and up for the premium edition of LinkedIn. If you are a job seeker only they have other plans starting at $19.99 to make you rise to the top as a featured applicant.
Read more on why Premium may be for you via Neal Schaffer.
Other LinkedIn Social Network Stats for You
Check out more LinkedIn Today stats below that may convince you to log in more to your account or to have you sign up if you have not already. One hint – If you are looking for a job be sure to have your message notifications ON on your mobile device or log in daily to your account.
You would not want to miss messages for a job interview lined up for you.
- 39% of LinkedIn users use the premium edition. (via Neal Schaffer.)
- They now have 830 million active users in 2022. (via Kinsta.)
- In 2020 content on LinkedIn was shared 50% more! (via Hubspot.)
- 57% of global users are male. (via Hubspot.)
- According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall. We define digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content. (via eMarketer.)
- 59% of all users are between the ages of 25 and 34. (via Hootsuite.)
Your Turn on the LinkedIn Social Network
How often are you using LinkedIn Today? Do you believe LinkedIn is a social media networking site or more of a job site?
I’d love to know if you have used the self-publish feature or if you have found a job through LinkedIn.
