When coming to a smartphone, not everyone can easily buy an iPhone that costs more than RS 70,000 and more. However, the iPhone continues to be the best -selling smartphone of all time. But, what are the physiology of premium smartphones and what do you think through the minds of consumers when buying it? There is a good reason why Apple managed to sell millions of iPhone. This is only because Apple has the power to convince you that its iPhone is a valuable investment.
With the upcoming iPhone 14 series this fall, Apple will use the same narrative in its strategy to make the next iPhone very interesting. To distinguish new mainstay phones from competitions and devices released earlier, Apple is likely to add two or three features that are limited to the iPhone 14 series. The idea of exclusivity adds to the overall attraction of the device, further helping Apple to expand the market and outreach.
iPhone 14 max
One way Apple can convince you to buy a new iPhone this year is to offer a new model that has the same size as the iPhone 14 Pro Max 6.7 inches but at a price of $ 200 less. New devices- predicted to be called the iPhone 14 Max by many- including Mark Gurman from Bloomberg will be the first non-pro model in the iPhone series to shake Apple’s largest iPhone size. The 6.7 -inch screen is very large, although not one hand, the iPhone 14 Max will be perfect for reading, watching movies, or compiling emails. Just imagine playing Call of Duty: Mobile with a screen size of 6.7 inches. With a price of $ 899, the iPhone 14 Max will not be ‘affordable’ but can be commensurate with the price of the iPhone 14 standard for extra large screen sizes. For more details, the iPhone 14 Max will still be a non-pro model, does not have a 120Hz promotion display, a camera system facing the back of the triple and cut-out-shaped pill for face ID and smaller punch hole for the front of the camera.
Always display on
Somewhat disappointing seeing Apple does not add a display that is always active to iOS 16. This is a good feature available on the main Android smartphone, and even Apple Watch has it. The active screen allows you to glance at your lock screen on the iPhone and see basic information such as time or weather when your device is asleep. Bloomberg said this feature could be limited to the upcoming iPhone 14 Pro 14 and iPhone Pro Max, the upper class models that will come this fall. This means it might not be available on the usual iPhone 14. But that can be a reason for people to spend more on the pro top-end model.
There is no notch for the iPhone 14 Pro
Don’t be surprised by Apple advertisements and advertisements that are visually stunning visually highlighting the iPhone 14 hole-punch design around the celebration season late this year. Apple will market the cut-out version of pills on the appearance of the iPhone 14 as a ‘new’ thing. That is something that has been done by Samsung, OnePlus, and other smartphone makers for years. Although this new design is touted as the iPhone 14 Pro-Exclusive, Apple will take advantage of this opportunity to sell the most sophisticated pro models to big fans. Instead of notching, cut-out-and-pil-pil-shaped hole will accommodate the camera facing forward and faceid. People say that this new design change is not technological advances but the aesthetic tweak of the current design. This might be true but for some people, this can be a feature that is quite interesting to spend above the lakh on the mainstay iPhone.
The camera facing to the front of the iPhone 13 feels good for taking selfies but it is not a dramatic increase so that Apple has missed the boat. It might change with the iPhone 14 series. Rumors show that new selfie cameras are expected to bring upgraded features to the iPhone 14, including automatic focus capabilities.
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