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Internet Global Ad Spend to Be at 52% by 2021

Posted on the 22 October 2019 by Worldwide @thedomains

As 2019 winds down Zenith Media put together a look at the advertising landscape for 2021. Over half of the global ad spend will be on the Internet, with 27% being spent on television. Magazines will be half of newspaper spending at just 3%.

Internet global ad spend to be at 52% by 2021

Sarah Feldman wrote on, Zenith estimates that in 2019, global spending will push 4.7 percent of growth, going above the 4 percent forecast previously made. Currently, these forecast-beating strides have been helped along by cross channel growth of online video and social media. Additionally, the United States, Russia, and France have bolstered much of this growth.

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