Communication with a purpose
If Social Media is well aligned with article marketing are in a position of the turbo-thrusting and bolstering effectiveness of any promotional campaign.Social media advertising follows the same pattern found in article marketing. It is not an easy go as many see it and most of the time, if not well planned and implemented, leads to total failure and loss of money. This section of marketing requires a good throughout and implementable plan if success is to be achieved. The plan should have 3 important primary goals before launch.
1. Brainstorm and Listen
• Brainstorm for ideas when planning for an article to be written.
• Ask others how they utilize the social media platform to advertise their brands.
• Find and create ideas to create a personal voice and brand name without being under the shadow of others.
• Keep a keen eye on competitors who deal within the same niche.
2. Connect
• Connect all your article writing and marketing sites or blogs/ sites to your Facebook page/ profile
• Filter other authors present on social media and “follow” or “friend” them. Search for people with similar interest and be their friends.
• Join writing groups dealing with literature or poetry and use them to post links leading to your own work.
3. Speak
• Post approved articles on your wall/ timeline
• Ensure you stand out in discussions trending on social media and appear to be an expert
• Utilize as many applications as possible that help password of your page/ profile/ articles across the social network.
It is important to keep in mind that all these processes are things that be implemented on other social media sites and thus utilize and explore them to their full capacity. Making use of “share buttons” and like widgets by placing them on websites managed by you. It increases the chances of people spreading word of your work to other people.
Advertising on Facebook is a good option because Facebook is business friendly and has a large number of users that provide attentive audience. It is important to always keep posting since dormant and dull accounts fail to attract followers. Another important thing is to post relevant and catchy information that will get people interested and tempted to follow. Dull information shuns people away.
Ensuring that all questions and emails are answered is another important thing that marketers should grasp and hold to. A response is the best customer care services that every person expects from brand owners. All inquiries should be treated with utmost importance. Ignoring data and statistics will sure ground a social marketing campaign. Statistics help campaign owners to keep track of their overall progress and also evaluate what is needed and what is to be omitted. Lastly, there are a lot shared and reviewed on the internet about this new platform of marketing.
